London mayor asks TfL to meet with Uber | Unilever marketing boss reveals brand strategy

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Campaign Breakfast Briefing September 26, 2017

Uber should meet with TfL, Khan says after company's apology Omar Oakes Sadiq Khan, the mayor of London, has asked the capital's transport company to meet with Uber's chief executive following the company's open letter of apology for its mistakes. Unilever marketing boss Weed reveals 5C brand strategy Emily Tan Unilever is unveiling a new framework for its marketers that will form the backbone of its brand strategies going forward. Asics retains Saatchi & Saatchi as global ad agency Omar Oakes Sports brand Asics has named Saatchi & Saatchi as its global creative agency after the Publicis agency's work on the recent "I move me" campaign. M&C Saatchi boss Kershaw: moving beyond traditional advertising is paying off Gideon Spanier M&C Saatchi has claimed its 10% increase in half-year revenues shows its strategy of moving beyond traditional advertising and media-buying is paying off at a time when big holding companies are suffering. Campaign's Best Places to Work entry deadline fast approaching There are just two weeks left to enter Campaign's inaugural survey recognising the best places to work in marketing, advertising and media. Oath's first campaign aims to showcase its brands and reach Emily Tan Oath, the new brand Verizon created by combining AOL and Yahoo, has pushed out its first global brand campaign #BuildYourBrand across nine markets. YouTube launches new ways to target and measure ads Emily Tan Brands can now target audiences on YouTube based on their Google searches and the places and apps we like. Jicwebs introduces anti-fraud certification Emily Tan Jicwebs, the Joint Industry Committee for Web Standards in the UK and Ireland, has introduced a new certification for companies that provide anti-fraud products. Promoted How to beat short-termism Jennifer Whitehead The focus on short-term gains is a threat to brands that can be beaten by collective action, says our expert panel Promoted Industry research: The rise of in-house programmatic trading desks Share your thoughts on the state of programmatic for your chance to win a 5* UK stay plus dinner Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Client Services Director Up to £90k DOE plus benefits (6 month contract - potentially longer/perm) air recruitment, London (Central), London (Greater) Senior Innovation Consultant Up to £85k DOE plus benefits air recruitment, London (Central), London (Greater) Account Director - ATL b2b agency Up to £55k plus benefits Invoke Recruitment, London (Central), London (Greater) ACCOUNT MANAGER - Global Brand Agency STRATEGIC & CREATIVE c£30k-£38k+ depending on experience Royds Raphael, London (Central), London (Greater) Client Services Director / Operations Director – Integrated Brand Communications £55k-£60K Royds Raphael, London (Central), London (Greater) Director of Talent Management Competitive Studio 71, London Senior Sales Manager Competitive Studio 71, London Talent Manager Competitive Studio 71, London Director of Marketing & Communications Competitive salary plus benefits Streatham & Clapham High School, London Data Account Manager £34K - £40K Direct Recruitment, London (Central), London (Greater)

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