Thursday 21 September 2017

TBWA\London completes new management trio with Tate as CEO | Google continues 'big bet' on hardware with $1bn deal for HTC assets | and more...

Campaign 18:05

Campaign 18:05
September 21, 2017
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TBWA\London completes new management trio with Tate as CEO
TBWA\London completes new management trio with Tate as CEO

Brittaney Kiefer

TBWA\London has brought on Sara Tate as chief executive as the agency rounds off its new management line-up.

Tech
Google continues 'big bet' on hardware with $1bn deal for HTC assets
Google continues 'big bet' on hardware with $1bn deal for HTC assets

Simon Gwynn

Google has struck a deal with HTC to acquire part of the smartphone manufacturer for around $1bn (£740m).

Advertising
Pitch update: Body Shop kicks off agency talks
Pitch update: Body Shop kicks off agency talks

Staff

The Body Shop is speaking to advertising agencies about its creative account, as Crabtree & Evelyn and the insect festival Pestival hire new agencies.

Marketing
Campaign Diary: is the Guinness ad a 'cowboy effort'?
Campaign Diary: is the Guinness ad a 'cowboy effort'?

Staff

Recycling: whether it's remembering to re-use your carrier bags or Kate Middleton wearing the same coat twice, it's all the rage these days.

Media
Celebrate the best in brand storytelling: Brand Film Festival London opens for entries
Celebrate the best in brand storytelling: Brand Film Festival London opens for entries

John Harrington

Brand Film Festival London, the awards scheme and seminar from PRWeek and Campaign that celebrates brand storytelling, has opened for entries for the second year.

 

Also in the news
Cross-brand collaborations: the wishlist

Three experience agencies share their dream brand collaboration and how they would deliver the live activation

Haymarket signs deal to bring together The Classic & Sports Car Show with Flywheel

Haymarket Media Group is expanding its Classic & Sports Car brand through a partnership with the producers of Flywheel, the classic car and planes event in Oxfordshire.

Smyle 'smashes' annual turnover target 6 months early

Smyle Group is anticipating a 40% growth in turnover to £24m for the financial year to March 2018 thanks to new client wins, activations at the likes of Mobile World Congress and additional business from existing clients.

Industry research: The rise of in-house programmatic trading desks
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Industry research: The rise of in-house programmatic trading desks

Share your thoughts on the state of programmatic for your chance to win a 5* UK stay plus dinner

Show us your #LISTENINGFACE
Promoted
Show us your #LISTENINGFACE

FHF London

What does your listening face look like? FleishmanHillard Fishburn's new brand campaign shines a light on the business value of really listening to others.


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