Monday 11 September 2017

Adam & Eve shareholders pocket £110m after earn-out | Uncommon people: Was Leonard, Jameson and Graeme's disruptive new agency worth the wait? | and more...

Campaign 18:05

Campaign 18:05
September 11, 2017
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Adam & Eve shareholders pocket £110m after earn-out
Adam & Eve shareholders pocket £110m after earn-out

Gideon Spanier

The founding shareholders in Adam & Eve have collected an estimated £110m from the sale of their agency to Omnicom after completing a lucrative earn-out worth triple the amount they received initially.

Tech
Spotify reaches licensing deal with Warner Music
Spotify reaches licensing deal with Warner Music

Simon Gwynn

Spotify has reached a deal with Warner Music, the last of the three major record companies, meaning the label will provide its music to the streaming platform under renewed terms.

Advertising
Uncommon people: Was Leonard, Jameson and Graeme's disruptive new agency worth the wait?
Uncommon people: Was Leonard, Jameson and Graeme's disruptive new agency worth the wait?

Claire Beale

Adland's newest start-up is in the business of making a difference.

Marketing
Virgin Trains in OOH 'first' with ads that use traffic and geo data to compare journey times
Virgin Trains in OOH 'first' with ads that use traffic and geo data to compare journey times

Ben Bold

Virgin Trains is combining traffic and location data to accurately tell drivers stuck in traffic how much longer their journey will take them by car compared with how long it would take by train.

Media
EU's ePrivacy proposals 'would kill off half the digital ad market'
EU's ePrivacy proposals 'would kill off half the digital ad market'

Simon Gwynn

A proposed new privacy regime that would see web users give consent for their their data was used at a "device level" would have devastating effects on the European economy, research from IAB Europe has suggested.

 

Also in the news
Marmite's new app tests reactions to the divisive spread

Marmite has launched an app that analyses people's emotions as they eat the spread and determines whether they are born to love or hate it.

Leonard, Jameson and Graeme unveil new agency

Nils Leonard, Lucy Jameson and Natalie Graeme, the former management team at Grey London, have named their start-up agency Uncommon Creative Studio and are open for business from today.

Sorrell under pressure to streamline WPP as FMCG clients cut back on marketing

Sir Martin Sorrell should consider more radical ways to restructure and simplify WPP in response to slowing revenue growth and changing client needs, according to people inside and outside the company.

Dmexco Decoded: Powering your advertising through technology
Promoted
Dmexco Decoded: Powering your advertising through technology

Michael Connolly, chief executive officer, Sonobi

Tech partners can add value to your brand's digital media plan but you need to ask the right questions

Dmexco Decoded: Reacting to the rise of social video on Facebook and beyond
Promoted
Dmexco Decoded: Reacting to the rise of social video on Facebook and beyond

Hannah Smith, agency sales director, 4C Insights

Spend on social platforms is increasing as brands tap into the growing popularity and effectiveness of social video


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