Absolut unveils global campaign | Facebook tackles brand safety | John Lewis profits fall

View in web browser | Add to safe senders list

Campaign Breakfast Briefing September 14, 2017

Absolut issues creative call to arms for a better world Brittaney Kiefer Absolut champions the belief that creativity can change the world in a new global campaign launching today. Facebook tackles brand safety with tougher ad 'monetisation eligibility' standards Gideon Spanier Facebook has launched tougher rules on brand safety because it admits some marketers are "feeling uneasy" about where their ads have appeared and want "clearer guidance". John Lewis Partnership profits down 53% after spike in costs Omar Oakes Profits before tax at John Lewis Partnership fell by 53.3% to £26.6m for the first six months of the year as costs increased as part of reorganising the business. Sheryl Sandberg: 'Facebook must bring people together to do good' Matthew Chapman Facebook chief operating officer Sheryl Sandberg has said that, in turbulent times, the social network must do more than simply connect people. Marc Pritchard: we're at the starting line of the next wave of brand building Simon Gwynn Procter & Gamble's chief brand officer Marc Pritchard used a keynote speech at Dmexco to outline three steps the marketing industry should take to respond to the challenges of today. BMW connected cars will not sell data for in-car ads Matthew Chapman BMW head of digital products and services Dieter May says that although connected cars have created a new digital platform, the company will tread carefully with the data. Spotify's Danielle Lee: 'Data is our superpower' Matthew Chapman Spotify global head of partner solutions Danielle Lee says that data is the brand's 'superpower' and is being used to drive both the company's product and marketing. Promoted Why it pays to be direct Words by Christian Knowles-Fitton, managing director, Bark&Bite Agility, efficiency, speed to market - client mandatories that are driving the demise of the 'fully integrated' agency and flourishing of the specialist creative agency Promoted "I'm sure Shakespeare would have loved 360-degree video" Georganna Simpson It's a critical time for immersive video as demand for interactive stories soars. Oath's Mark Melling sees 360-degree video as a storytelling tool even Shakespeare would use. But are brands keeping up? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Business Development Director - Integrated B2B Marcoms Agency £70-90k plus bonuses and commission and other benefits The Jefferson Group, Shoreditch area, London Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Filleigh, Devon Channels Marketing Manager £53K + bonus + car allowance + private health Direct Recruitment, London (Central), London (Greater) Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire Digital Designer Up to £40k April-Six, London (Central), London (Greater) Account Director - brand and design agency £50-60k plus benefits The Jefferson Group, Central London Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000