Wednesday 27 September 2017

Toyota shifts to hybrid in new campaign | Plans revealed for socialist Uber & Deliveroo | Twitter trials longer tweets

Campaign Breakfast Briefing

Campaign Breakfast Briefing
September 27, 2017
Toyota shifts gears to hybrid in first campaign by The & Partnership
Toyota shifts gears to hybrid in first campaign by The & Partnership

Brittaney Kiefer

Toyota is the latest carmaker to signal a shift from diesel to hybrid vehicles in a major campaign launching across Europe this month.

Plans for a socialist Uber and Deliveroo revealed by Labour
Plans for a socialist Uber and Deliveroo revealed by Labour

Gemma Charles

A Labour government would back tech innovations that were owned by the people who worked for them.

Dyson joins the electric car brand party
Dyson joins the electric car brand party

Simon Gwynn

Dyson has said it will launch an electric car in 2020 after announcing it would spend £2.5bn developing the vehicle.

Twitter trials double-length tweets
Twitter trials double-length tweets

Emily Tan

Twitter will start testing increasing its character-limit per tweet to 280 with 5% of its users, but only for some languages.

L'Oréal Paris to host runway along Avenue des Champs-Elysées
L'Oréal Paris to host runway along Avenue des Champs-Elysées

Gurjit Degun

L'Oréal Paris is creating a fashion-beauty runway along the Champs-Elysées for Paris Fashion Week.

Driven by original content - why TV is still the most effective advertising medium
Promoted
Driven by original content - why TV is still the most effective advertising medium

Words by Stuart Derrick

UKTV, the country's biggest multi-channel broadcaster, demonstrates the power of TV in 2017

Let's use TV to change minds, attitudes...even society
Promoted
Let's use TV to change minds, attitudes...even society

Rosie Arnold

Rosie Arnold, head of art at Abbott Mead Vickers BBDO and the new Thinkbox Academy president, lays out her agenda for society-changing films that harness the power of TV


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