Facebook admits selling political ads for fake pages | WPP's Wavemaker needs to prove it can make waves

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Campaign: Media September 07, 2017

Media news and analysis, powered by Media Week Facebook admits selling 3,000 political ads for fake pages linked to Russia Ben Bold Facebook sold political advertising designed to shape the outcome of last year's US presidential election to a Russian firm, the social network admitted yesterday. WPP's Wavemaker needs to prove it can make waves, not just respond to them Gideon Spanier The merged MEC-Maxus business faces multiple challenges as it launches into a contested market. Channel 4's Bake Off debut drew 12m viewers including catch-up and online Ben Bold Channel 4's The Great British Bake Off debut was watched by a total of 12 million people, according to the latest figures, which include time-shifted viewing on TVs, online and on-demand. Facebook's Nicola Mendelsohn reveals the first question leaders should always ask Nicola Mendelsohn Facebook's EMEA vice-president shares the five leadership principles that she holds onto in the face of major digital disruption. Diary of an agency start-up: Ten tips on growing up fast Henry Daglish Henry Daglish, the founder of Bountiful Cow, is writing a diary for Campaign about his media agency start-up and this is his ninth and final instalment. How Heseltine invented the hipster Paul Burke The once desolate East London is now a hub for creatives and hipsters, which sprung from the seed planted by Michael Heseltine. Paul Burke investigates. Pitch update: JWT waves goodbye to Debenhams and First Direct Staff It's been a bad week for J Walter Thompson as it emerged it has lost First Direct shortly after it failed to make it through to the next stage of the Debenhams pitch, while AccorHotels and Medway Council are speaking to agencies. Google UK's country sales director: cycling is my secret work weapon Pete Cory Pete Cory, country sales director, Google UK says his daily cycle to work has opened the door to mindfulness. Taking stock of earned media in the 'fake news' era Jennifer Risi Fake news is more than a new catch phrase. It's changing the way journalists are reporting stories today, says a new survey by Ogilvy Media Influence. Apple and Amazon join race for 007 distribution rights Simon Gwynn Amazon and Apple have emerged as contenders for the distribution rights to the James Bond franchise. Campaign Diary: Wavemaker rings a bell, Moray MacLennan hits Mexico and Martin Brooks moves into clobber WPP's new agency brand looks strangely familiar while the M&C Saatchi worldwide opens doors in Mexico City Promoted Video ad-serving that might actually work: the new app reality John Murn, Intowow Groundbreaking technology is making VPAID available for any in-app video ad placement, opening up massive earning potential for apps. At last. Promoted Hyperpersonalisation: It's about the context, innit? David Fletcher, MEC UK Technology is advancing fast and making personalisation easier and more affordable, but there's no point customising your product or ad if it makes no sense to the recipient Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Sales Manager - Recruitment Media Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) Associate Editor Up to £50,000 + benefits inc pension/healthcare b3-media, Sussex Business Development Manager - Media Up to £40,000 + uncapped com + bens b3-media, North London Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire New Business Manager - OLIVER Media Competitive + Benefits OLIVER Group, London, UK Account Director - CIPD Depending on experience Haymarket Media Group, Twickenham, London (Greater) Media Planning Manager Competitive Three, Maidenhead, Berkshire Audience Planner Competitive CHI & Partners, Edinburgh, City of Edinburgh Digital Marketing & Social Media Strategist Competitive ICF, Brussels (BE)

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