Coke's VP of digital sales and marketing departs for McKinsey | Critics of John Lewis' de-gendering of kids clothing should get back in their box | and more...

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Campaign: Brands September 05, 2017

Brand news and analysis, powered by Marketing Coke's VP of digital sales and marketing departs for McKinsey Ben Bold Coca-Cola vice-president, digital sales and marketing Mark Elkins has joined management consultancy McKinsey & Company after 11 years at the soft drinks giant. Critics of John Lewis' de-gendering of kids clothing should get back in their box Sheryl Marjoram John Lewis is doing nothing more than ensuring their retail experience reflects the way children live. Magners owner C&C strengthens brand presence with pub deal Ben Bold Magners cider and Tennent's lager owner C&C Group is to boost the presence of its brands in British pubs thanks to the acquisition of pub operator Admiral Taverns. Heineken research reveals cultural challenges in tackling drink-driving Simon Gwynn A major global study by Heineken has highlighted the difficulties in getting people not to drink and drive - with three quarters of drivers considering it an acceptable thing to do under certain circumstances. TalkTalk could quit mobile to focus on broadband Simon Gwynn TalkTalk has held meetings with rival mobile operators as it considers exiting its mobile business. The evolution of Dmexco into a one-stop shop for global digital marketers Stuart Flint Transparency, technology and content will be among the key themes of this year's Dmexco conference, writes Oath's EMEA vice-president. Facebook was smart to choose a genderless AI assistant Peter Knapp Brands shouldn't be too quick to opt for a gendered virtual personality. Google Adwords updates touch on creative and shopper experience Babar Khan Javed The latest updates will allow digital marketers to limit the impressions of their ads based on the product inventory in stock and also know which ads appeared in the coveted ad spots. Why Coca-Cola Japan joined hands with a UK tech startup David Blecken The brand speaks for the first time about an initiative that can be seen as a model for more effective research and collaboration between established companies and startups. Campaign launches Experiences channel Gurjit Degun Campaign has launched an Experiences channel, dedicated to news, features and opinions on branded events. Promoted Case study: programmatic as a force for good Sabrina Bailey-Navalón, Marketing Director EMEA, Xaxis How can advertisers help save the world? Outcome media company Xaxis used programmatic to raise awareness and drive donations for GlobalGiving... Promoted 'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill Georganna Simpson Ahead of dmexco 2017, Campaign talks to Hill about the ideal metric, connecting with audiences and watching competitors' movies... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Director £100k - £150k (possibly more), plus bonus & benefits MODA consult, Surrey Social Media Coordinator (Leading Sports Organisation) competitive Regan & Dean Recruitment Limited, London, South West London / London Senior CRM Executive Competitive Tottenham Hotspur Football Club, Lilywhite House - Tottenham Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Head of Communications £49,149 - £58,655 Leeds Beckett University, Leeds, West Yorkshire Project Manager DOE OLIVER Group, London (Central), London (Greater) Account Manager DOE OLIVER Group, Farnborough, Hampshire eCom Translator (ENG-SWE) DOE OLIVER Group, Solna (Stad), Stockholm (SE) Account Director - Maternity Cover DOE OLIVER Group, London Social Media Executive £24,000 - £27,000 depending on experience D&AD, London (Central), London (Greater)

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