Campaign launches Experiences channel | How to be a VR director | Why we should all embrace the 'Back to school' mindset | and more...

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Campaign 18:05 September 05, 2017

The five things you need to know today Most read Campaign launches Experiences channel Gurjit Degun Campaign has launched an Experiences channel, dedicated to news, features and opinions on branded events. Tech How to be a VR director Brittaney Kiefer Greg Furber worked in films and advertising before becoming a VR director at Rewind. He talks about how he did it and how other creatives can make the leap to a career in virtual reality. Advertising Why we should all embrace the 'Back to school' mindset Nicola Kemp When 'the cult of busyness' robs us of the space and time to think, we asked five creative leaders to share how they best achieve a creative reset. Marketing Thorpe Park reveals The Walking Dead zombie billboard Gurjit Degun Thorpe Park Resort created a gory billboard with zombies feasting on blood and entrails to market its two new The Walking Dead mazes ahead of the theme park's "annual fright nights". Media Facebook was smart to choose a genderless AI assistant Peter Knapp Brands shouldn't be too quick to opt for a gendered virtual personality. Also in the news CHI & Partners bolsters creative department CHI & Partners has boosted its creative firepower with the hiring of Kate Allsop and Howard Green from Grey London and Alice Burton from Y&R London. Get a room: how Trivago could turn around the haters Atomic London's creative partners have an idea for how Trivago could capitalise on the recent attention on its outdoor ads.... Ogilvy wins govt brief to promote UK exports Ogilvy has won a brief from the Department for International Development to encourage more businesses to sell abroad as part of a government drive to improve exports. Promoted Populism and creativity Suzanne Bidlake McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust. Promoted Pure TV brilliance from TK Maxx: The Thinkboxes Awards for TV ad creativity Meg Carter 'Why Would Anyone Shop At TK Maxx?', created by Wieden & Kennedy, is the latest winner of the Thinkboxes award for TV ad creativity, voted by the Thinkbox Academy. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Client Director £80,000 Dot-Gap, London (Central), Marketing Director / New Business £80K to £95K Direct Recruitment, London (Central), London (Greater) Creative Director - B2B creative comms agency £70-100k depending on experience The Jefferson Group, Berkshire / Hampshire borders - short journey outside of Paddington Head of Communications £65000 per annum + benefits Brand Recruitment, Royston, Hertfordshire / Newmarket, Suffolk / Cambridgeshire, Cambridge Digital Designer Up to £40k April-Six, London (Central), London (Greater) Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Senior CRM Executive Competitive Tottenham Hotspur Football Club, Lilywhite House - Tottenham Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater) Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Ad Operations Executive Competitive Salary 1XL, Fleet Street, London

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