Naomi Campbell fronts karaoke squad for H&M | Channel 4's move

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Campaign Breakfast Briefing September 15, 2017

Naomi Campbell fronts karaoke squad for H&M ad campaign Brittaney Kiefer Naomi Campbell sings karaoke on the streets of Tokyo for H&M's autumn/winter fashion campaign. Govt suggests moving only part of Channel 4 outside London Omar Oakes The government is now considering moving only part of Channel 4 out of London, with a significant part of the broadcaster being able to remain in the capital. WPP combines five brand and design agencies amid company restructure Omar Oakes Five WPP brand consultancies and design agencies, including Brand Union and The Partners, are being combined under a single brand. Amazon: Voice provides 'green field' for innovation and creativity Matthew Chapman Amazon director of international ad sales Dan Wright believes voice technology will provide rich pickings for innovation and the creativity will be driven by developers. Bonin Bough: mobile has become society's crystal meth Simon Gwynn The "mobilisation" of society has had impacts much deeper and more profound than most marketers have so far realised, Mondelez's former chief media and ecommerce officer Bonin Bough told a Dmexco audience. Cannes Lions teams up with UN to create sustainability awards category Ben Bold Cannes Lions has teamed up with the United Nations to launch a new category of 17 awards aimed at supporting and raising awareness of global sustainable development initiatives such as ending poverty and protecting the planet. Cambridge Analytica: 'Getting people to vote no different from marketing toothpaste' Matthew Chapman Cambridge Analytica commercial vice-president Richard Robinson said there is no fundamental difference between getting someone to vote and persuading them to swap toothpaste brands. IPA Touchpoints: UK adults' media consumption up 9% Ben Bold UK adults are spending eight hours a day consuming media, a trend fuelled by the nation's obsessive smartphone use and the plethora of platforms available to peruse, according to the IPA's latest TouchPoints research. Promoted Driven by original content - why TV is still the most effective advertising medium Words by Stuart Derrick UKTV, the country's biggest multi-channel broadcaster, demonstrates the power of TV in 2017 Promoted Dmexco Decoded: Reacting to the rise of social video on Facebook and beyond Hannah Smith, agency sales director, 4C Insights Spend on social platforms is increasing as brands tap into the growing popularity and effectiveness of social video Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Business Development Director - Integrated B2B Marcoms Agency £70-90k plus bonuses and commission and other benefits The Jefferson Group, Shoreditch area, London Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Filleigh, Devon Channels Marketing Manager £53K + bonus + car allowance + private health Direct Recruitment, London (Central), London (Greater) Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire Digital Designer Up to £40k April-Six, London (Central), London (Greater) Account Director - brand and design agency £50-60k plus benefits The Jefferson Group, Central London Senior Sales Manager Competitive Studio 71, London Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London

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