Nespresso goes big on sustainability credentials in new global campaign | Airbnb awards global remit to Wieden & Kennedy | and more...

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Campaign: Brands September 12, 2017

Brand news and analysis, powered by Marketing Nespresso goes big on sustainability credentials in new global campaign Simon Gwynn After years of being "shy" about how it sources its coffee, Nespresso is putting its partnership with farmers at the centre of a new campaign, the brand's chief marketing officer tells Campaign. Airbnb awards global remit to Wieden & Kennedy Omar Oakes Airbnb has named Wieden & Kennedy as global agency of record to lead its roster of agencies following a pitch against DDB. Tesco Bank hires top Barclays marketer to replace Larcombe Simon Gwynn Tesco Bank has appointed Nigel Hunt, managing director, brand and marketing at Barclays UK, as its new marketing and brand director. Mars Petcare gives brutal twist to debut ad for Dreamies Deli-Catz brand Omar Oakes Mars Petcare's first ad campaign for new cat food brand Dreamies Deli-Catz features a cute friendship between a cat and a chick that is brutally cut short. Uber throwing money at Girls Who Code is not enough Nadya Powell The individuals at Uber who have had their lives horribly impacted on will not be healed by this money, writes the Utopia co-founder and chair of BIMA's diversity council. Lessons from L'Oréal: the rewards and responsibilities of brand diversity strategy Matthew Waksman Brands cannot be the face of modern diversity without giving it a voice, writes Karmarama's senior creative strategist. Peak transformation: how to tackle the risky business of driving change Nicola Kemp Few words in marketing are as loaded or meaningless as transformation. But while the industry is tiring of talking about it, delivering it remains crucial to business survival. With the right typeface for your brand, words can speak louder than pictures Luke Woodhouse The BBC's introduction of a bespoke typeface shows the broadcaster understands how text can shape a brand's identity, writes the creative director at Ragged Edge. Bacardi and Virgin Atlantic create VR cocktail experience Gurjit Degun Bacardi Global Travel Retail, the travel experiences division for the drinks company, and Virgin Atlantic have created a virtual reality experience for customers visiting the airline's upper class lounge. Givenchy launches new ecommerce platform Simon Gwynn French fashion house Givenchy has created a new site ahead of the launch of the first ready-to-wear collection from new artistic director Clare Waight Keller. Five of the best iPhone ads from the last decade Ben Bold Ahead of this evening's Apple Keynote, when the tech giant is expected to launch a new iPhone, Campaign charts the smartphone's best ads from the last decade. Promoted Dmexco Decoded: Powering your advertising through technology Michael Connolly, chief executive officer, Sonobi Tech partners can add value to your brand's digital media plan but you need to ask the right questions Promoted Dmexco Decoded: Reacting to the rise of social video on Facebook and beyond Hannah Smith, agency sales director, 4C Insights Spend on social platforms is increasing as brands tap into the growing popularity and effectiveness of social video Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Marketing Executive £25000 per annum Brand Recruitment, Buckinghamshire, Marlow / Buckinghamshire, High Wycombe / Beaconsfield, Buckinghamshire Director £100k - £150k (possibly more), plus bonus & benefits MODA consult, Surrey Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Digital Designer DOE OLIVER Group, London (Central), London (Greater) Content Creator DOE OLIVER Group, London (Central), London (Greater) Senior Account Manager - Unilever (6 Month FTC) Competitive + Benefits OLIVER Group, London, UK Account Manager/Director - Creating objects to solve problems for brands £32-50k pa, dependant on experience, plus performance bonus of up to 30% Studio Make Believe, Hayes, London (Greater) Account Manager DOE OLIVER Group, London (Central), London (Greater) Senior Project / Account Manager DOE OLIVER Group, Paris, Ile-de-France (FR) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York

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