Global adspend growth downgraded again | Sorrell under pressure to streamline WPP

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Campaign: Media September 11, 2017

Media news and analysis, powered by Media Week Global adspend growth downgraded again to 4% Omar Oakes Global ad expenditure will grow by 4% in 2017 after Zenith downgraded its growth forecast for the second time. Sorrell under pressure to streamline WPP as FMCG clients cut back on marketing Gideon Spanier Sir Martin Sorrell should consider more radical ways to restructure and simplify WPP in response to slowing revenue growth and changing client needs, according to people inside and outside the company. Virgin Trains in OOH 'first' with ads that use traffic and geo data to compare journey times Ben Bold Virgin Trains is combining traffic and location data to accurately tell drivers stuck in traffic how much longer their journey will take them by car compared with how long it would take by train. YouTube launches mini ads to woo brands Omar Oakes YouTube has launched a series of six-second ads in a fresh attempt to woo advertisers to the platform's ability to capture niche audiences. Clear Channel reveals outdoor street photography exhibit Gurjit Degun Clear Channel UK, the out of home media owner, has launched an outdoor exhibition of street photography. Spotify reveals live UK music event Gurjit Degun Spotify has launched a hip hop and grime music festival with headline acts including Dizzee Rascal, Bugzy Malone and Cardi B, just days after Apple ended its own event. Why search is transforming the power of marketing Steve Sirich A lot of people view search as "just a search engine". In reality, it is much more, argues Microsoft's general manager for Bing Ads Marketing. Promoted Going Underground: humans crave emotion, but do they buy it? Georganna Simpson Campaign Underground's next event asks if emotional marketing really drives business... Promoted Case study: programmatic as a force for good Sabrina Bailey-Navalón, Marketing Director EMEA, Xaxis How can advertisers help save the world? Outcome media company Xaxis used programmatic to raise awareness and drive donations for GlobalGiving... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Sales Manager - Recruitment Media Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) Associate Editor Up to £50,000 + benefits inc pension/healthcare b3-media, Sussex Business Development Manager - Media Up to £40,000 + uncapped com + bens b3-media, North London Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Account Manager - CIPS Circa £40k Haymarket Media Group, Twickenham, London (Greater) Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire New Business Manager - OLIVER Media Competitive + Benefits OLIVER Group, London, UK Account Director - CIPD Depending on experience Haymarket Media Group, Twickenham, London (Greater) Media Planning Manager Competitive Three, Maidenhead, Berkshire Audience Planner Competitive CHI & Partners, Edinburgh, City of Edinburgh

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