Making Tesco great again | Spotify UK poaches Auto Trader's Patel as head of sales | and more....

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Campaign 18:05 September 20, 2017

The five things you need to know today Most read Making Tesco great again Alison Hoad Alison Hoad, the chief strategy officer of Bartle Bogle Hegarty London, reveals how the stalwart British supermarket turned around its fortunes. Tech Spotify UK poaches Auto Trader's Patel as head of sales Gurjit Degun Rakesh Patel, advertising director at Auto Trader, is joining Spotify UK as its head of sales. Advertising Movers and shakers: Publicis, WPP, Carling, OMD, Arla and more Staff Welcome to Campaign's round-up of the hires, departures and promotions across the industry. Marketing The making of an ad: Absolut's 'One night' celebrates the power of creativity James Page Watch Absolut and BBH London discuss their new campaign which aims to spark creativity. Media Bake Off's move to Channel 4 is a feast for commercialism Kelvyn Gardner With the BBC's former ratings darling defecting to Channel 4, the show's public service shackles have been thrown off and the programme is free to exploit its commercial potential, writes the MD of the Licensing Industry Merchandisers' Association Also in the news Veteran Vogue publisher Stephen Quinn to retire Vogue publishing director Stephen Quinn is to retire at the end of the year after more than a quarter of a century at the helm of the Condé Nast fashion bible. Six ways to drive f******* working in adland The advertising industry needs to stop seeing flexible working as a dirty word and recognise it is good for business, says Nikki Cochrane, co-founder and co-chief executive, Digital Mums. Kate Spade brings flamingos and yellow cabs to Paris Kate Spade New York, the fashion brand, is opening its first Parisian flagship store with an augmented-reality experience that turns the city into an interactive playground with flamingos and yellow cabs. Promoted Why it pays to be direct Words by Christian Knowles-Fitton, managing director, Bark&Bite Agility, efficiency, speed to market - client mandatories that are driving the demise of the 'fully integrated' agency and flourishing of the specialist creative agency Promoted Transformational tech is here, now Chris Baldwin, Sodexo How innovations in technology are making marketing come alive Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Business Development Director - Integrated B2B Marcoms Agency £70-90k plus bonuses and commission and other benefits The Jefferson Group, Shoreditch area, London Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Filleigh, Devon Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire Regional Member Programmes Manager - Oil & Gas £32500 - £34500 per annum Regan & Dean Recruitment Limited, London Brand Strategy Lead Competitive Three, Maidenhead, Berkshire Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester Senior Sales Manager Competitive Studio 71, London Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Marketing Comms Lead Competitive Three, Maidenhead, Berkshire

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