Meet TBWA's new CEO | Pitch update | Asos ad shakes up beauty sector

 

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Campaign: Agencies September 21, 2017

TBWA\London completes new management trio with Tate as CEO Brittaney Kiefer TBWA\London has brought on Sara Tate as chief executive as the agency rounds off its new management line-up. Pitch update: Body Shop kicks off agency talks Staff The Body Shop is speaking to advertising agencies about its creative account, as Crabtree & Evelyn and the insect festival Pestival hire new agencies. Pick of the week: Asos' joyful film is a quiet revolution in beauty advertising Nicola Kemp Vibrant, playful, fun and individual: Asos' film stands out amid a sea of beauty advertising intent on hectoring consumers that they must conceal their imperfections at all costs. Barclaycard TV ad encourages wannabe hobbyists to spend money and 'start today' Ben Bold Barclaycard is attempting to convince people to take up (and spend money on) a new hobby with a TV ad featuring people finding excuses not to do so. Campaign Diary: is the Guinness ad a 'cowboy effort'? Staff Recycling: whether it's remembering to re-use your carrier bags or Kate Middleton wearing the same coat twice, it's all the rage these days. A view from Dave Trott: Making a monkey of the law Dave Trott David Slater is a wildlife photographer, so in 2011 he went to Indonesia. Wacl votes for 'significant change' in its declared mission Kerry Glazer Wacl, the industry club for senior women, has voted to become a more proactive campaigning organisation on gender equality. President Kerry Glazer explains why. 'The challenge marketers face is selling emotional advertising,' says AA marketing chief Nicola Kemp Cheryl Calverley, head of marketing at the AA, has said the key challenge brand marketers face today is selling emotional advertising to the board. Celebrate the best in brand storytelling: Brand Film Festival London opens for entries John Harrington Brand Film Festival London, the awards scheme and seminar from PRWeek and Campaign that celebrates brand storytelling, has opened for entries for the second year. Turkey of the week: Jackpotjoy's ad takes it too far Jeremy Lee Jeremy Lee thinks that Jackpotjoy's gerontophilia might be a joke too far. Promoted Show us your #LISTENINGFACE FHF London What does your listening face look like? FleishmanHillard Fishburn's new brand campaign shines a light on the business value of really listening to others. The Work Mini "The faith of a few" by Jung von Matt Mini tells the pioneering story of John Cooper, who beat the odds in the early 1960s by building a legendary racing car from a tiny family vehicle. HSBC "#ZeroRegrets" by We Are Social HSBC features grime artist Lady Leshurr in a music video encouraging young people in the UK to start higher education or training. BBC One "The Apprentice trailer" by BBC Creative A young director goes to town creating a trailer for the 13th series of The Apprentice, complete with gold outfits, extravagant dance routines and someone swinging on a giant finger. More Promoted Aerial Awards winner: Chiltern Railways "A big deal - slide" Radiocentre Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater) Senior Data Planner – Stunning W1 Agency to £45k + great benefits Fill Recruitment, London (Central), London (Greater) Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Head of Digital Production DOE OLIVER Group, London (Greater) Creative Artworker £25,000-£30,000 Verbalisation, Central London Designers Competitive Salary + Benefits BBC, London (Central), London (Greater) Middleweight Graphic Designer DOE Golley Slater, Cardiff, Cardiff (Caerdydd) Creative Planning Director Competitive TBWA Paris, Paris, France Senior Copywriter DOE OLIVER Group, Canary Wharf, London (Greater) Creative Lead DOE OLIVER Group, Birmingham, West Midlands

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