Meet the brain behind Accenture's acquisition spree

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Campaign: Media September 14, 2017

Media news and analysis, powered by Media Week Meet the brain behind Accenture Interactive's acquisition spree Gideon Spanier Anatoly Roytman wants to create the first 'experience agency of record' and believes Accenture now has the capabilities to offer it. Facebook tackles brand safety with tougher ad 'monetisation eligibility' standards Gideon Spanier Facebook has launched tougher rules on brand safety because it admits some marketers are "feeling uneasy" about where their ads have appeared and want "clearer guidance". Sheryl Sandberg: 'Facebook must bring people together to do good' Matthew Chapman Facebook chief operating officer Sheryl Sandberg has said that, in turbulent times, the social network must do more than simply connect people. How voice is changing everything Emily Tan & James Page In the brave new 'brandless' world of voice, the race is on to seize early-mover advantage. But how can brands redefine themselves in this voice-operated environment, where consumer decisions are outsourced to an algorithm? Marc Pritchard: we're at the starting line of the next wave of brand building Simon Gwynn Procter & Gamble's chief brand officer Marc Pritchard used a keynote speech at Dmexco to outline three steps the marketing industry should take to respond to the challenges of today. Spotify's Danielle Lee: 'Data is our superpower' Matthew Chapman Spotify global head of partner solutions Danielle Lee says that data is the brand's 'superpower' and is being used to drive both the company's product and marketing. Sorrell 'succumbs' to Twitter and grills founder Dorsey on Trump, takeovers and 'clunky' ad experience Simon Gwynn WPP chief executive Martin Sorrell - who has joined Twitter - interviewed the company's chief executive Jack Dorsey on stage at Dmexco, fulfilling an appointment originally set for a year ago. Project who? Trinity Mirror acquiring Northern & Shell is a masterstroke Graham Martin Trinity Mirror has taken a real step towards saving an industry that is searching for solutions, argues Total Media's head of publishing. BMW connected cars will not sell data for in-car ads Matthew Chapman BMW head of digital products and services Dieter May says that although connected cars have created a new digital platform, the company will tread carefully with the data. Promoted Why the fear factor works Thomas Laranjo, MD of Total Media How can advertisers use emotions to improve an advertising strategy? Promoted 'Digital has been the salvation in marketing': DirectLine's marketing director Mark Evans Georganna Simpson Ahead of dmexco 2017, Campaign finds out how Evans is collaborating with the CFO, why he is striving to make consumer lives easier and why the art of brand building is waning... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Sales Manager - Recruitment Media Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) Associate Editor Up to £50,000 + benefits inc pension/healthcare b3-media, Sussex Business Development Manager - Media Up to £40,000 + uncapped com + bens b3-media, North London Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire Account Manager - CIPS Circa £40k Haymarket Media Group, Twickenham, London (Greater) New Business Manager - OLIVER Media Competitive + Benefits OLIVER Group, London, UK Account Director - CIPD Depending on experience Haymarket Media Group, Twickenham, London (Greater) Media Planning Manager Competitive Three, Maidenhead, Berkshire Audience Planner Competitive CHI & Partners, Edinburgh, City of Edinburgh

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