Wednesday 13 September 2017

New Apple ads | Fox bid for Sky referred to CMA | Uncommon spells out collaboration approach

Campaign Breakfast Briefing

Campaign Breakfast Briefing
September 13, 2017
Apple boasts thankful customers among ads for new iPhone X and Watch
Apple boasts thankful customers among ads for new iPhone X and Watch

Omar Oakes

Apple launched a series of glossy ads to promote its new iPhone and Watch products, including one where Apple Watch users read their letters of thanks to the company.

Fox bid for Sky referred to Competition & Markets Authority by culture secretary
Fox bid for Sky referred to Competition & Markets Authority by culture secretary

Omar Oakes

Culture secretary Karen Bradley will refer 21st Century Fox's bid to take over Sky to the Competition & Markets Authority, she has announced.

Uncommon spells out collaboration approach in 'Uncontract'
Uncommon spells out collaboration approach in 'Uncontract'

Claire Beale

Uncommon, the new agency launched yesterday by the former Grey management team of Nils Leonard, Lucy Jameson and Natalie Graeme, has unveiled details of its approach to working with talent.

Vue confirms former ITV boss Crozier as chairman
Vue confirms former ITV boss Crozier as chairman

Omar Oakes

Cinema chain Vue has confirmed former ITV chief executive Adam Crozier is joining as chairman ahead of a possible initial public offering.

Trainline appoints BBH to pan-European creative account
Trainline appoints BBH to pan-European creative account

Simon Gwynn

Online rail ticketing platform Trainline has appointed Bartle Bogle Hegarty as its retained agency partner without a pitch.

UBS campaign tries to put a Nobel face on banking
UBS campaign tries to put a Nobel face on banking

Faaez Samadi

It's not easy for consumers to connect with a brand that deals in complex, intangible products. That's why UBS has turned to the economic equivalent of Olympic athletes, says group chief marketing officer Johan Jervoe.

Advertising Association boss Woodford warns of industry's 'pivotal' moment in Lords committee appearance
Advertising Association boss Woodford warns of industry's 'pivotal' moment in Lords committee appearance

Ben Bold

Advertising Association chief executive Stephen Woodford has called on the government to better support the advertising industry in the face of Brexit while giving evidence to a group of peers.

'Digital has been the salvation in marketing': DirectLine's marketing director Mark Evans
Promoted
'Digital has been the salvation in marketing': DirectLine's marketing director Mark Evans

Georganna Simpson

Ahead of dmexco 2017, Campaign finds out how Evans is collaborating with the CFO, why he is striving to make consumer lives easier and why the art of brand building is waning...

Dmexco Decoded: Powering your advertising through technology
Promoted
Dmexco Decoded: Powering your advertising through technology

Michael Connolly, chief executive officer, Sonobi

Tech partners can add value to your brand's digital media plan but you need to ask the right questions


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