| | | | | | | | | | UBS campaign tries to put a Nobel face on banking Faaez Samadi It's not easy for consumers to connect with a brand that deals in complex, intangible products. That's why UBS has turned to the economic equivalent of Olympic athletes, says group chief marketing officer Johan Jervoe. | | | | | | Join Campaign today | If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits | | Join us now | | | | | |
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