Facebook faces fresh controversy over young audience numbers | Trinity Mirror in talks to buy Express from Richard Desmond | and more...

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Campaign: Media September 08, 2017

Media news and analysis, powered by Media Week Facebook faces fresh controversy over young audience numbers Jeremy Lee Facebook has been accused of telling advertisers that they can reach millions of young audiences that do not exist. Trinity Mirror in talks to buy Express from Richard Desmond Simon Gwynn Trinity Mirror has said it is discussing a full acquisition of the publishing assets of Northern & Shell, including the Daily Express, Daily Star, and OK! Magazine. Mindshare launches 'programmable' media service Faeez Samadi Mindshare has announced the creation of its new platform called Anna, which it says is the industry's first "programmable" approach to demand-side platform and dynamic creative optimisation control. Public Health England encourages brisk walking with digital outdoor ads Suzanne Bidlake Public Health England has unveiled an interactive campaign in which adults who walk briskly from an out of home ad site to a Boots store within ten minutes are rewarded with a free Shapers Meal Deal. Voice tech dystopia? Today's design decisions will shape the future Jevaun Howell Devices and apps which don't thoughtfully consider audiences' voice tech needs will be found out, warns design agency Fjord's senior design director. Cartoon Network partners with nail salon for Powerpuff Girls activation Gurjit Degun Cartoon Network is partnering with Soho nail salon Wah for a Powerpuff Girls activation to bring the brand closer to consumers. Nars and Refinery29 champion female creativity in immersive art exhibit Brittaney Kiefer Nars Cosmetics and Refinery29, the WPP-backed digital media company, have created a bold exhibition of female artists celebrating women's strength and self-expression. House of Lords canvasses ad industry ahead of Brexit Ben Bold The House of Lords has launched an inquiry into the future of the advertising sector ahead of Brexit, calling on the industry to provide evidence about the UK's current access to international talent and the skillsets required to sustain business. Promoted Going Underground: humans crave emotion, but do they buy it? Georganna Simpson Campaign Underground's next event asks if emotional marketing really drives business... Promoted Case study: programmatic as a force for good Sabrina Bailey-Navalón, Marketing Director EMEA, Xaxis How can advertisers help save the world? Outcome media company Xaxis used programmatic to raise awareness and drive donations for GlobalGiving... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Sales Manager - Recruitment Media Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) Associate Editor Up to £50,000 + benefits inc pension/healthcare b3-media, Sussex Business Development Manager - Media Up to £40,000 + uncapped com + bens b3-media, North London Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire New Business Manager - OLIVER Media Competitive + Benefits OLIVER Group, London, UK Account Director - CIPD Depending on experience Haymarket Media Group, Twickenham, London (Greater) Media Planning Manager Competitive Three, Maidenhead, Berkshire Audience Planner Competitive CHI & Partners, Edinburgh, City of Edinburgh Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater)

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