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Xenia Tchoumi: how to influence the influencers Nicola Kemp As a UN Ambassador, digital feminist and a fashion influencer with over 8 million fans, Xenia Tchoumi believes having a strong voice is key to engaging with consumers in an era of ever-decreasing attention spans. | |
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Bonin Bough: mobile has become society's crystal meth Simon Gwynn The "mobilisation" of society has had impacts much deeper and more profound than most marketers have so far realised, Mondelez's former chief media and ecommerce officer Bonin Bough told a Dmexco audience. | |
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IPA Touchpoints: UK adults' media consumption up 9% Ben Bold UK adults are spending eight hours a day consuming media, a trend fuelled by the nation's obsessive smartphone use and the plethora of platforms available to peruse, according to the IPA's latest TouchPoints research. | |
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