Friday, 15 September 2017

News UK relaunches Style and Fabulous | Google accused of discrimination

Campaign: Media

Campaign: Media
September 15, 2017
Media news and analysis, powered by Media Week
News UK relaunches Style and Fabulous with seven-day content
News UK relaunches Style and Fabulous with seven-day content

Omar Oakes

News UK is relaunching Style and Fabulous, the respective flagship fashion supplements for The Sunday Time and The Sun on Sunday, with digital content running seven days a week in a bid to meet changing reader demand.

Google accused of sex discrimination in US lawsuit
Google accused of sex discrimination in US lawsuit

Ben Bold

Google is being sued by three female former employees, who are claiming that it discriminates against women, paying them less and favouring men for promotion.

Xenia Tchoumi: how to influence the influencers
Xenia Tchoumi: how to influence the influencers

Nicola Kemp

As a UN Ambassador, digital feminist and a fashion influencer with over 8 million fans, Xenia Tchoumi believes having a strong voice is key to engaging with consumers in an era of ever-decreasing attention spans.

Bonin Bough: mobile has become society's crystal meth
Bonin Bough: mobile has become society's crystal meth

Simon Gwynn

The "mobilisation" of society has had impacts much deeper and more profound than most marketers have so far realised, Mondelez's former chief media and ecommerce officer Bonin Bough told a Dmexco audience.

Govt suggests moving only part of Channel 4 outside London
Govt suggests moving only part of Channel 4 outside London

Omar Oakes

The government is now considering moving only part of Channel 4 out of London, with a significant part of the broadcaster being able to remain in the capital.

IPA Touchpoints: UK adults' media consumption up 9%
IPA Touchpoints: UK adults' media consumption up 9%

Ben Bold

UK adults are spending eight hours a day consuming media, a trend fuelled by the nation's obsessive smartphone use and the plethora of platforms available to peruse, according to the IPA's latest TouchPoints research.

Cambridge Analytica: 'Getting people to vote no different from marketing toothpaste'
Cambridge Analytica: 'Getting people to vote no different from marketing toothpaste'

Matthew Chapman

Cambridge Analytica commercial vice-president Richard Robinson said there is no fundamental difference between getting someone to vote and persuading them to swap toothpaste brands.

IPA 'open-minded' to accepting management consultancy members
IPA 'open-minded' to accepting management consultancy members

Ben Bold

The Institute of Practitioners in Advertising would not be a "stick-in-the-mud" over the notion of management consultancy members if the advertising landscape changed dramatically.

Cannes Lions teams up with UN to create sustainability awards category
Cannes Lions teams up with UN to create sustainability awards category

Ben Bold

Cannes Lions has teamed up with the United Nations to launch a new category of 17 awards aimed at supporting and raising awareness of global sustainable development initiatives such as ending poverty and protecting the planet.

Oath: Forget being the third force... we want to be number one
Oath: Forget being the third force... we want to be number one

Simon Gwynn

Three months after Verizon brought the AOL and Yahoo businesses together to form Oath, its chief revenue officer and president of ad platforms are bursting with confidence.

Why Tom Watson is wrong about gambling brands on football shirts
Why Tom Watson is wrong about gambling brands on football shirts

Ross Arnold

Suggesting a blanket ban on gambling brands from football shirts only demonstrates a lack of understanding of the sports sponsorship industry, writes Wasserman's director of marketing services

Driven by original content - why TV is still the most effective advertising medium
Promoted
Driven by original content - why TV is still the most effective advertising medium

Words by Stuart Derrick

UKTV, the country's biggest multi-channel broadcaster, demonstrates the power of TV in 2017

Promoted
"I'm sure Shakespeare would have loved 360-degree video"

Georganna Simpson

It's a critical time for immersive video as demand for interactive stories soars. Oath's Mark Melling sees 360-degree video as a storytelling tool even Shakespeare would use. But are brands keeping up?


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