Saturday edition: Marmite unveils gene testing campaign | Lastminute.com reviews ad account | Stonewall urges action from passive allies

 

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Campaign: Agencies September 09, 2017

Marmite gene testing could prove whether you're born to 'love it or hate it' Brittaney Kiefer A scientific study has shown that people's taste preference for Marmite is in their genes. O2 launches multimillion-pound 'Oops' campaign promoting screen replacement service Ben Bold O2 has launched a multimillion-pound campaign under the banner "Oops", using media including TV and outdoor to vouch that it will replace the broken screens of new mobile customers. Lastminute.com reviews ad account after FCB Inferno split Omar Oakes Lastminute.com has begun its second UK ad agency review in just over a year after splitting with FCB Inferno. Pitch update: JWT waves goodbye to Debenhams and First Direct Staff It's been a bad week for J Walter Thompson as it emerged it has lost First Direct shortly after it failed to make it through to the next stage of the Debenhams pitch, while AccorHotels and Medway Council are speaking to agencies. WPP unveils Wavemaker as name of merged MEC-Maxus agency Gideon Spanier Wavemaker will be the name of the WPP agency formed by the merger of MEC and Maxus. Tyrrells launches debut TV ads with new 'absurd what we do' tagline Omar Oakes Tyrrells, the crisp brand, is launching its first TV advertising campaign today with a Monty Python-esque duo of spots. Stonewall urges action from passive LGBT allies as hate crime surges Brittaney Kiefer Stonewall has launched its first brand campaign in 10 years to reignite the fight for LGBT equality, as new research reveals that hate crime against LGBT people has risen nearly 80% in the past five years. Sainsbury's Tu launches new brand position 'Be you' in first campaign by Portas Simon Gwynn Sainsbury's is aiming to establish Tu as a "credible British fashion brand" with a new TV campaign featuring a diverse array of street-cast people. Chime gifts 27% Bell Pottinger stake back to agency Sam Burne James VCCP owner Chime Communications handed its 27% stake in Bell Pottinger back to the beleaguered PR agency last month, apparently without any money changing hands, it has emerged. CHI & Partners bolsters creative department Jeremy Lee CHI & Partners has boosted its creative firepower with the hiring of Kate Allsop and Howard Green from Grey London and Alice Burton from Y&R London. Sneak peek: Snowball and Al-Qassab talk accidental careers, visiting Zambia and the talent crisis in new Campaign feature Staff Abbott Mead Vickers BBDO's Cilla Snowball and BT's Zaid Al-Qassab will be the first duo to appear in The Conversation, a monthly feature in the new Campaign in which top marketers and their agency or media partners interview each other. Domino's calls CRM and digital review Jeremy Lee Domino's is reviewing its CRM and digital arrangements after splitting with Iris. House of Lords canvasses ad industry ahead of Brexit Ben Bold The House of Lords has launched an inquiry into the future of the advertising sector ahead of Brexit, calling on the industry to provide evidence about the UK's current access to international talent and the skillsets required to sustain business. Movers and shakers: Coca-Cola, Ladbrokes Coral, CHI, MEC, Weetabix, Spotify, SapientRazorfish and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Case study: programmatic as a force for good Sabrina Bailey-Navalón, Marketing Director EMEA, Xaxis How can advertisers help save the world? Outcome media company Xaxis used programmatic to raise awareness and drive donations for GlobalGiving... Promoted Going Underground: humans crave emotion, but do they buy it? Georganna Simpson Campaign Underground's next event asks if emotional marketing really drives business... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater) Senior Data Planner – Stunning W1 Agency to £45k + great benefits Fill Recruitment, London (Central), London (Greater) New Business Director £80k + excellent benefits and bonus MODA consult, London (Central), London (Greater) Product Owner £40000 - £75000 per annum The Great & The Good, London Account Director - brand and design agency £50-60k plus benefits The Jefferson Group, Central London New Business Director £70k + excellent benefits MODA consult, London (Central), London (Greater) Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Digital Designer Up to £40k April-Six, London (Central), London (Greater) Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater) Digital and Multimedia Designer £24,983 - £28,936 Leeds Beckett University, Leeds, West Yorkshire

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