Digital Mavericks 2017: Alternative portraits of success | Yellow Pages: 30 years of memorable ads | and more...

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Campaign 18:05 September 04, 2017

The five things you need to know today Most read Digital Mavericks 2017: Alternative portraits of success Emily Tan Meet this year's list of Digital Mavericks. These women are succeeding in tech and digital on their own terms, in the face of adversity and the status quo. Tech In pictures: Home of Nokia by The Flash Pack Gurjit Degun Nokia used a live stream lounge, a room filled with plants and neon lighting, and a dark space dedicated to sound, to debut its new phone. Advertising Unruly CEO: Want to win? Be a futurist Faaez Samadi It's up to agency and brand leaders to see what's coming first and prepare for it, as technology advances quicker than ever, according to Sarah Wood. Marketing Yellow Pages: 30 years of memorable ads Omar Oakes As the Yellow Pages plans to cease printing in 2019, Campaign takes a look at some of the brand's most memorable ads from the last three decades. Media Warning lights are flashing amber about UK ad market Gideon Spanier September is always an important month because it sets the tone for the run-up to Christmas and the economic indicators are flashing amber. Also in the news X Factor series opener audience down to 6m The X Factor recorded its lowest launch audience numbers since the talent show's first episode 13 years ago on Saturday night. The evolution of Dmexco into a one-stop shop for global digital marketers Transparency, technology and content will be among the key themes of this year's Dmexco conference, writes Oath's EMEA vice-president. YouTube is changing, but will it be enough to retain its online video crown? To maintain its status in the world of online video, YouTibe should learn from its social media rivals, writes the co-founder of influencer platform Takumi Promoted Case study: programmatic as a force for good Sabrina Bailey-Navalón, Marketing Director EMEA, Xaxis How can advertisers help save the world? Outcome media company Xaxis used programmatic to raise awareness and drive donations for GlobalGiving... Promoted 'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill Georganna Simpson Ahead of dmexco 2017, Campaign talks to Hill about the ideal metric, connecting with audiences and watching competitor's movies... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Client Director £80,000 Dot-Gap, London (Central), Marketing Director / New Business £80K to £95K Direct Recruitment, London (Central), London (Greater) Creative Director - B2B creative comms agency £70-100k depending on experience The Jefferson Group, Berkshire / Hampshire borders - short journey outside of Paddington Head of Communications £65000 per annum + benefits Brand Recruitment, Royston, Hertfordshire / Newmarket, Suffolk / Cambridgeshire, Cambridge Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Senior CRM Executive Competitive Tottenham Hotspur Football Club, Lilywhite House - Tottenham Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater) Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Conceptual Designer DOE OLIVER Group, London (Central), London (Greater) Account & Social Media Manager £20,000 per annum The Kairos Collective, London (Central), London (Greater)

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