ISBA claims brands are using tougher agency contract | Uber sues Dentsu agency

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Campaign: Media September 19, 2017

Media news and analysis, powered by Media Week ISBA claims brands are using tougher agency contract to review £6bn of media spend Gideon Spanier ISBA claims advertisers are using its new, tougher framework contract to review £6.1bn of adspend with media agencies. Uber sues Dentsu's Fetch Media for 'fake clicks' Olivia Parker Uber filed a lawsuit against Fetch Media in San Francisco yesterday, suing the agency for a host of allegations including breach of contract, fraud and negligence. OMD Worldwide names Adamski as CEO and Gottlieb as chairman Gideon Spanier OMD Worldwide has named Florian Adamski as chief executive, replacing Mainardo de Nardis, and it has appointed Colin Gottlieb to a new role as chairman. Lynton Crosby joins former Obama strategist to launch digital marketing agency Ben Bold Lynton Crosby, Theresa May's former spin doctor, has teamed up with former Barack Obama strategist Jim Messina to advise brands on how to market themselves across an increasingly complex digital landscape. Wunderman promotes tech boss Stephan Pretorius to UK group CEO Ben Bold Wunderman has promoted chief technology officer Stephan Pretorius to the newly-created position of UK group chief executive. Let's challenge our assumptions about the nation Emerson Bramwell How well do we really know the public, asks Vizeum's Emerson Bramwell ahead of Newsworks' research on the class divide. Promoted Why it pays to be direct Words by Christian Knowles-Fitton, managing director, Bark&Bite Agility, efficiency, speed to market - client mandatories that are driving the demise of the 'fully integrated' agency and flourishing of the specialist creative agency Promoted "The whole world is being digitised, we have to get out of our segments": Alison Lewis, global CMO, Johnson & Johnson Georganna Simpson Campaign talks to Lewis about the digital take over, getting really close to consumers through data and why marketers have to pivot when it comes to strategy - not just plan. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Sales Manager - Recruitment Media Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) Associate Editor Up to £50,000 + benefits inc pension/healthcare b3-media, Sussex Business Development Manager - Media Up to £40,000 + uncapped com + bens b3-media, North London Senior Sales Manager Competitive Studio 71, London Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Head of Studio Competitive Studio 71, London Talent Manager Competitive Studio 71, London Director of Talent Management Competitive Studio 71, London Account Manager - CIPS Circa £40k Haymarket Media Group, Twickenham, London (Greater) Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire

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