How Airbnb built its brand by telling the world not to travel | Guinness depicts real-life Los Angeles cowboys in stirring new ad | and more...

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Campaign: Brands September 18, 2017

Brand news and analysis, powered by Marketing How Airbnb built its brand by telling the world not to travel Jonathan Mildenhall Airbnb chief marketer Jonathan Mildenhall reveals how the company created its marketing platform and grew it into a global brand. Guinness depicts real-life Los Angeles cowboys in stirring new ad Brittaney Kiefer Guinness tells the story of modern-day cowboys defying gang violence in Los Angeles in the next chapter of its "Made of more" campaign. What brands should know about 'agendered' society Nicola Kemp A less gender-conscious future has significant implications for society, brands and how we work, writes Nicola Kemp. Does digital productivity need a reset? Nicola Kemp In the rush to proclaim the power of automated intelligence and big data, are the creative industries glossing over the fact that 'always on' hasn't actually led to an increase in productivity? Why face is the future Tracey Follows As another week passes, we draw another step closer towards global face culture, says the Futuremade founder. Brands, bots and Bonin: Dmexco 2017 highlights Simon Gwynn The cream of the digital marketing world once again descended on Cologne, Germany, for Dmexco, the annual two-day conference and exhibition that brings together the latest innovations and the talking points dominating the industry. Here's what went down. Spotify, Heineken and IBM on the challenge of marrying data and creativity Simon Gwynn In a panel session on data and creativity at Dmexco, Maureen Traynor, global director of creative solutions at Spotify, outlined how the music platform was using the one billion data points it gathered every day to build a deep understanding of its users. Five ways to improve your creative workflow Nicola Kemp From declaring use of technology in meetings to breaking performance working habits, Nicola Kemp explores how to achieve the perfect creative workflow. Samsung turns Samuel Beckett Bridge into playable harp Gurjit Degun Samsung turned the Samuel Beckett Bridge in Dublin into a playable harp for the launch of the new Galaxy Note 8 model. Watch: Campari opens narrowboat on Regent's Canal Gurjit Degun Campari has set up a narrowboat on Regent's Canal to attract more drinkers to the Italian aperitif brand and tap into its design heritage. Promoted The Thinkboxes shortlist: July/August 2017 Thinkbox The July/August Thinkboxes shortlist sees some stand out creative from BT Sport, McCain, Nike, Kwiff and Volkswagen. Who will the Academy vote for? Watch them all right here... Promoted How to beat short-termism Jennifer Whitehead The focus on short-term gains is a threat to brands that can be beaten by collective action, says our expert panel Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Mid Weight Digital Designer - award winning integrated agency Up to £35,000 per annum plus benefits The Jefferson Group, london (Central), London (Greater) Account Manager - Content is KING! 30-40,000 The Jefferson Group, London (Central), London (Greater) Marketing Executive £25000 per annum Brand Recruitment, Buckinghamshire, Marlow / Buckinghamshire, High Wycombe / Beaconsfield, Buckinghamshire Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Marketing Comms Lead Competitive Three, Maidenhead, Berkshire Brand Strategy Lead Competitive Three, Maidenhead, Berkshire Campaign Manager Circa £42,000 per annum + benefits Samaritans, Ewell, Epsom Social Media Manager Competitive Three, Maidenhead, Berkshire

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