Wednesday 13 September 2017

iPhone X: evolutionary design or emperor's new clothes? | Apple boasts thankful customers among ads for new iPhone X and Watch | and more...

Campaign: Brands

Campaign: Brands
September 13, 2017
Brand news and analysis, powered by Marketing
iPhone X: evolutionary design or emperor's new clothes?
iPhone X: evolutionary design or emperor's new clothes?

Ben Bold

Ten years after the iPhone debuted, held aloft in the hands of the late Steve Jobs before an enraptured San Francisco audience, Apple launched the roman numeral suffixed iPhone X (and 8 and 8 Plus). "Say hello to the future", the accompanying corporate blurb tell us. But for some, it's a future with little distinction from the past.

Apple boasts thankful customers among ads for new iPhone X and Watch
Apple boasts thankful customers among ads for new iPhone X and Watch

Omar Oakes

Apple launched a series of glossy ads to promote its new iPhone and Watch products, including one where Apple Watch users read their letters of thanks to the company.

Meet the iclone: how the iPhone became comfort technology
Meet the iclone: how the iPhone became comfort technology

Nicola Kemp

The continued growth of the iPhone is testament to a culture of constant upgrade in which time pressed consumers are more willing to invest in better versions of what they already own rather than change.

Should advertisers be worried about Facebook's false audience figures?
Should advertisers be worried about Facebook's false audience figures?

Jeremy Lee

In the latest scandal to hit Facebook, it has emerged that the company has been claiming it can reach demographics that are greater than actually exist.

How Mario Testino found a new lens
How Mario Testino found a new lens

Brittaney Kiefer

The legendary photographer has tapped a new creative vein through his use of Instagram. He talks to Brittaney Kiefer about his digital addiction, the danger with youth obsession, and how he discovered his creative voice.

Why it's still all about the work
Why it's still all about the work

Claire Beale

A client, a suit and a hack walk into a bar. 'Why the long faces?' asks the bartender as the morose trio haul themselves on to stools and order a round of very stiff drinks. 'I'm screwed,' they groan in chorus...

Let new ideas face the fire
Let new ideas face the fire

Helen Edwards

Interesting things can happen when originators put up a sustained, impassioned defence of their ideas in the face of hostility or indifference.

UBS campaign tries to put a Nobel face on banking
UBS campaign tries to put a Nobel face on banking

Faaez Samadi

It's not easy for consumers to connect with a brand that deals in complex, intangible products. That's why UBS has turned to the economic equivalent of Olympic athletes, says group chief marketing officer Johan Jervoe.

Movers and shakers: Tesco Bank, Havas Media, John Lewis, and more
Movers and shakers: Tesco Bank, Havas Media, John Lewis, and more

Staff

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Video ad-serving that might actually work: the new app reality
Promoted
Video ad-serving that might actually work: the new app reality

John Murn, Intowow

Groundbreaking technology is making VPAID available for any in-app video ad placement, opening up massive earning potential for apps. At last.

Case study: programmatic as a force for good
Promoted
Case study: programmatic as a force for good

Sabrina Bailey-Navalón, Marketing Director EMEA, Xaxis

How can advertisers help save the world? Outcome media company Xaxis used programmatic to raise awareness and drive donations for GlobalGiving...


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