Tuesday, 12 September 2017

Accenture wants to be world's biggest 'experience agency of record' | Meet the iclone: how the iPhone became comfort technology | and more...

Campaign 18:05

Campaign 18:05
September 12, 2017
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Accenture wants to be world's biggest 'experience agency of record'
Accenture wants to be world's biggest 'experience agency of record'

Gideon Spanier

Accenture Interactive claims it is building the first global "experience agency of record" and that it can cater for the needs of brands better than traditional agency holding companies.

Tech
Meet the iclone: how the iPhone became comfort technology
Meet the iclone: how the iPhone became comfort technology

Nicola Kemp

The continued growth of the iPhone is testament to a culture of constant upgrade in which time pressed consumers are more willing to invest in better versions of what they already own rather than change.

Advertising
Uncommon spells out collaboration approach in 'Uncontract'
Uncommon spells out collaboration approach in 'Uncontract'

Claire Beale

Uncommon, the new agency launched yesterday by the former Grey management team of Nils Leonard, Lucy Jameson and Natalie Graeme, has unveiled details of its approach to working with talent.

Marketing
Nespresso goes big on sustainability credentials in new global campaign
Nespresso goes big on sustainability credentials in new global campaign

Simon Gwynn

After years of being "shy" about how it sources its coffee, Nespresso is putting its partnership with farmers at the centre of a new campaign, the brand's chief marketing officer tells Campaign.

Media
London's Piccadilly lights set to unveil new-look screen
London's Piccadilly lights set to unveil new-look screen

Omar Oakes

After nearly nine months of renovation, London's famous Piccadilly lights will soon be switched back on with a new-look digital screen that updates its mosaic appearance.

 

Also in the news
Migration is important for creativity

When difference fuels creativity and art is a universal language migration is vital to creativity, writes Jo Wallace, creative director at Publicis London.

Ogilvy & Mather lands Trebor ad account

Ogilvy & Mather London has picked up the UK advertising account for the Trebor mints account without a pitch, further strengthening its relationship with Mondelez.

Givenchy launches new ecommerce platform

French fashion house Givenchy has created a new site ahead of the launch of the first ready-to-wear collection from new artistic director Clare Waight Keller.

'Digital has been the salvation in marketing': DirectLine's marketing director Mark Evans
Promoted
'Digital has been the salvation in marketing': DirectLine's marketing director Mark Evans

Georganna Simpson

Ahead of dmexco 2017, Campaign finds out how Evans is collaborating with the CFO, why he is striving to make consumer lives easier and why the art of brand building is waning...

Video ad-serving that might actually work: the new app reality
Promoted
Video ad-serving that might actually work: the new app reality

John Murn, Intowow

Groundbreaking technology is making VPAID available for any in-app video ad placement, opening up massive earning potential for apps. At last.


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