Digital Mavericks | How to be a VR director | Facebook's Mendelsohn on leadership

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Campaign Sunday Supplement September 10, 2017

In-depth reads from across Campaign, covering brands, agencies and media Digital Mavericks 2017: Alternative portraits of success Emily Tan Meet this year's list of Digital Mavericks. These women are succeeding in tech and digital on their own terms, in the face of adversity and the status quo. How to be a VR director Brittaney Kiefer Greg Furber worked in films and advertising before becoming a VR director at Rewind. He talks about how he did it and how other creatives can make the leap to a career in virtual reality. Was L'Oréal right to drop Munroe Bergdorf? Gemma Charles L'Oréal found itself at the centre of a race row last week after it cut ties with its new brand ambassador Munroe Bergdorf. Parents blame brands over gender stereotyping Nicola Kemp At the end of a summer of discontent over gender stereotyping, exclusive research commissioned by Campaign reveals that parents blame brands for perpetuating inequality. Andy Sandoz gives Deloitte Digital a personality - but can he offer much else? Jeremy Lee Deloitte Digital, a hitherto relatively obscure offshoot of a management consultancy, has made two statements of intent that suggest it plans to muscle into territory advertising agencies have traditionally thought their own. Facebook's Nicola Mendelsohn reveals the first question leaders should always ask Nicola Mendelsohn Facebook's EMEA vice-president, one of Campaign's Power 100 marketers, shares the five leadership principles that she holds onto in the face of major digital disruption. Get a room: how Trivago could turn around the haters Guy Bradbury & Dave Henderson Atomic London's creative partners have an idea for how Trivago could capitalise on the recent attention on its outdoor ads.... A view from Dave Trott: Problems are there to be solved Dave Trott In 1956, Malcom McLean was sitting at the docks waiting to unload his truck. Why we should all embrace the 'Back to school' mindset Nicola Kemp When 'the cult of busyness' robs us of the space and time to think, we asked six creative leaders to share how they best achieve a creative reset. How Heseltine invented the hipster Paul Burke The once desolate East London is now a hub for creatives and hipsters, which sprung from the seed planted by Michael Heseltine. Paul Burke investigates. Promoted From the idea to the big screen: "Churchie's Drive-Thru Car Insurance" Got a great idea but not sure how to get it off the ground? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Client Director £80,000 Dot-Gap, London (Central), Digital Designer Up to £40k April-Six, London (Central), London (Greater) Marketing Director / New Business £80K to £95K Direct Recruitment, London (Central), London (Greater) Account Director - brand and design agency £50-60k plus benefits The Jefferson Group, Central London Creative Director - B2B creative comms agency £70-100k depending on experience The Jefferson Group, Berkshire / Hampshire borders - short journey outside of Paddington Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater) Strategy Director, packaging design and branding £80000 - £85000 per annum + discretionary bonus Gabriele, London

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