What Adam & Eve's shareholders earned | Sorrell under pressure to streamline WPP | Adspend growth downgraded

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Campaign Breakfast Briefing September 11, 2017

Adam & Eve shareholders pocket £110m after earn-out Gideon Spanier The founding shareholders in Adam & Eve have collected an estimated £110m from the sale of their agency to Omnicom after completing a lucrative earn-out worth triple the amount they received initially. Sorrell under pressure to streamline WPP as FMCG clients cut back on marketing Gideon Spanier Sir Martin Sorrell should consider more radical ways to restructure and simplify WPP in response to slowing revenue growth and changing client needs, according to people inside and outside the company. Global adspend growth downgraded again to 4% Omar Oakes Global ad expenditure will grow by 4% in 2017 after Zenith downgraded its growth forecast for the second time. YouTube launches mini ads to woo brands Omar Oakes YouTube has launched a series of six-second ads in a fresh attempt to woo advertisers to the platform's ability to capture niche audiences. Virgin Trains in OOH 'first' with ads that use traffic and geo data to compare journey times Ben Bold Virgin Trains is combining traffic and location data to accurately tell drivers stuck in traffic how much longer their journey will take them by car compared with how long it would take by train. PSA Group accused of using emissions cheat software in two million cars Sam Sheehan Euro 5-rated diesels reportedly could have illegal software; PSA denies allegations. Spotify reveals live UK music event Gurjit Degun Spotify has launched a hip hop and grime music festival with headline acts including Dizzee Rascal, Bugzy Malone and Cardi B, just days after Apple ended its own event. Promoted Going Underground: humans crave emotion, but do they buy it? Georganna Simpson Campaign Underground's next event asks if emotional marketing really drives business... Promoted Case study: programmatic as a force for good Sabrina Bailey-Navalón, Marketing Director EMEA, Xaxis How can advertisers help save the world? Outcome media company Xaxis used programmatic to raise awareness and drive donations for GlobalGiving... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Client Director £80,000 Dot-Gap, London (Central), Digital Designer Up to £40k April-Six, London (Central), London (Greater) Marketing Director / New Business £80K to £95K Direct Recruitment, London (Central), London (Greater) Account Director - brand and design agency £50-60k plus benefits The Jefferson Group, Central London Creative Director - B2B creative comms agency £70-100k depending on experience The Jefferson Group, Berkshire / Hampshire borders - short journey outside of Paddington Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater) Events Client Services Director - boutique agency in Manchester To £55k Perfect Marketing People, Manchester, Greater Manchester

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