How Airbnb built its brand | Making Tesco great again | Why creatives have lost their way

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Campaign Sunday Supplement September 24, 2017

In-depth reads from across Campaign, covering brands, agencies and media How Airbnb built its brand by telling the world not to travel Jonathan Mildenhall Airbnb chief marketer Jonathan Mildenhall reveals how the company created its marketing platform and grew it into a global brand. Making Tesco great again Alison Hoad Alison Hoad, the chief strategy officer of Bartle Bogle Hegarty London, reveals how the stalwart British supermarket turned around its fortunes. Why creative people have lost their way David Kolbusz What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"... Will the Ryanair flight cancellation crisis do permanent damage to the brand? Jeremy Lee Ryanair, for so long the pantomime villain of the airline world, has found itself back centre stage after it announced that it was cancelling 40 to 50 flights every day over the next six weeks, affecting 400,000 passengers. Does digital productivity need a reset? Nicola Kemp In the rush to proclaim the power of automated intelligence and big data, are the creative industries glossing over the fact that 'always on' hasn't actually led to an increase in productivity? 'We used to be dangerous': Nils Leonard and Rosie Arnold on how to transform advertising Claire Beale and Somethin' Else Uncommon's Nils Leonard and AMV BBDO's Rosie Arnold have both gone through bold career transformations. They talk to Campaign global editor-in-chief Claire Beale about shaking up advertising, taking back Fridays, and keeping talent who want to leave the industry. How Girl Effect and Ramzan Golant are using marketing to create social change Nicola Kemp As the chief executive of Girl Effect, former Abbott Mead Vickers stalwart Farah Ramzan Golant is undertaking the biggest transformation of her career. Does this year's D&AD Annual capture our crazy times? Vicki Maguire Vicki Maguire, the co-chief creative officer of Grey London, reviews the new D&AD Annual and questions whether it captures the spirit of this "bonkers" advertising age. What brands should know about 'agendered' society Nicola Kemp A less gender-conscious future has significant implications for society, brands and how we work, writes Nicola Kemp. Why we (still) need to talk about neurodiversity (a lot louder) Ali Hannan Despite the industry's well-documented diversity drive, neurodiversity remains the elephant in the room and change is overdue. A view from Dave Trott: Making a monkey of the law Dave Trott David Slater is a wildlife photographer, so in 2011 he went to Indonesia. Promoted From the idea to the big screen: "Churchie's Drive-Thru Car Insurance" Got a great idea but not sure how to get it off the ground? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Business Development Director - Integrated B2B Marcoms Agency £70-90k plus bonuses and commission and other benefits The Jefferson Group, Shoreditch area, London Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Filleigh, Devon Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire Regional Member Programmes Manager - Oil & Gas £32500 - £34500 per annum Regan & Dean Recruitment Limited, London Brand Strategy Lead Competitive Three, Maidenhead, Berkshire Director of Marketing & Communications Competitive salary plus benefits Streatham & Clapham High School, London Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester Senior Sales Manager Competitive Studio 71, London Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater)

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