Reactions to Uber ban | Philips launches global marketing initiative

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Campaign: Brands September 25, 2017

Brand news and analysis, powered by Marketing Industry reacts: Uber may deserve to lose license but it sends the wrong message about London Emily Tan and Simon Gwynn Uber's past behaviour hasn't helped its case with Transport for London but does revoking its license send the wrong message about the capital? We should be glad TfL has the moral backbone Uber supporters lack Chris Clarke The response to Transport for London's decision not to renew Uber's licence is a vignette for our times. Philips launches global marketing initiative 'Better me, better world' Emily Tan Home appliance and personal electronics brand Philips has launched a new global marketing initiative that will let customers set the agenda for Philips' social causes for 2018. Coca-Cola signs first 'virtual athlete' in latest Fifa game Simon Gwynn Coke is set to release its first ever in-game advertising spot in the forthcoming Fifa 18. Ryanair shows brands must put trust first to stay ahead in our changing economy Jonathan Simmons As Ryanair has shown, trust is easier for brands to lose and harder to win back than ever, writes Zone's chief strategy officer. Domino's unveils 'official food of everything' position in first ads by VCCP Omar Oakes VCCP's debut campaign for Domino's positions the pizza delivery brand as "The official food of everything" with six TV spots. Fifa 18 pits Premier League footballers against YouTube gamers Gurjit Degun EA Sports, the gaming company, debuted its new Fifa 18 computer game with a series of matches that were live streamed across social media last night. Aviva creates large sculptures to promote community fund Gurjit Degun Aviva has created three large sculptures across the country to show the difference that small objects can make to a community. IAB: 'folly' to hide brand's role in native ads and influencer posts Emily Tan It would be "folly" for brands to assume that hiding their participation in influencer or native ad deals would lead to higher engagement rates, Christie Dennehy-Neil, senior public policy manager at IAB UK, has warned. Tullamore Dew takes inadvertent swipe at Trump's immigration rhetoric in campaign celebrating human blend Simon Gwynn A new global campaign for Tullamore Dew evokes historical parallels with its references to historical anti-Irish discrimination - but its current political significance was an accident of timing, the Irish whiskey's brand director told Campaign. Renault unveils car of the future at Design Junction Georgina Brazier Renault's new concept car has made its first UK debut as part of a design lab during Design Junction. ​Learn to be your own worst enemy Charles Vallance We will see more adversity in advertising and it's no bad thing, says the VCCP founder and chairman. Irish e-commerce start-up Pointy gets $6m funding from founders of Google Map and Bebo Emily Tan Pointy, an Irish start-up that helps local retailers get their products online has raised $6m (£4.42m) in funding. Promoted Industry research: The rise of in-house programmatic trading desks Share your thoughts on the state of programmatic for your chance to win a 5* UK stay plus dinner Promoted "Transparency is keeping me up at night" Marc Pritchard Georganna Simpson Campaign talks to P&G's marketing chief Pritchard about demanding more from digital, the importance of reach and why one-to-one engagement is the next frontier in advertising. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Head of Marketing Communications £70-80k + bonus + benefits Together, Cheadle, Greater Manchester Mid Weight Digital Designer - award winning integrated agency Up to £35,000 per annum plus benefits The Jefferson Group, london (Central), London (Greater) Account Manager - Content is KING! 30-40,000 The Jefferson Group, London (Central), London (Greater) Marketing Executive £25000 per annum Brand Recruitment, Buckinghamshire, Marlow / Buckinghamshire, High Wycombe / Beaconsfield, Buckinghamshire CX Strategy Partner Circa £45,000 depending on experience + benefits Bray Leino, Bristol Director of Marketing & Communications Competitive salary plus benefits Streatham & Clapham High School, London Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester Junior Art Director - Unilever Competitive + Benefits OLIVER Group, Hamburg (Bundesland) (DE) Artworker - Unilever Competitive + Benefits OLIVER Group, Hamburg (Bundesland) (DE)

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