TBWA\London names CEO | Ryanair crisis continues | Google continues 'big bet' on hardware

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Campaign Breakfast Briefing September 21, 2017

TBWA\London completes new management trio with Tate as CEO Brittaney Kiefer TBWA\London has brought on Sara Tate as chief executive as the agency rounds off its new management line-up. Ryanair pilots turn down extra cash to get planes off the ground Simon Gwynn A group of Ryanair pilots has turned down a bonus of £12,000 each to work additional days in an effort by the airline to mitigate its flight cancellation crisis. Google continues 'big bet' on hardware with $1bn deal for HTC assets Simon Gwynn Google has struck a deal with HTC to acquire part of the the smartphone manufacturer for around $1bn (£740m). Pitch update: Body Shop kicks of agency talks Staff The Body Shop is speaking to advertising agencies about its creative account, as Crabtree & Evelyn and the insect festival Pestival hire new agencies. Barclaycard TV ad encourages wannabe hobbyists to spend money and 'start today' Ben Bold Barclaycard is attempting to convince people to take up (and spend money on) a new hobby with a TV ad featuring people finding excuses not to do so. Snapchat signs on 14 creative partners to help advertisers Emily Tan Snapchat has added 14 new creative partners that are aimed at helping advertisers drive ROI once users swipe up. Only a third of digital marketers are confident their campaigns reach target audience Ben Bold Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while almost a quarter (23%) are failing even to track of their campaign spend, according to research from Greenlight. Veteran Vogue publisher Stephen Quinn to retire Ben Bold Vogue publishing director Stephen Quinn is to retire at the end of the year after more than a quarter of a century at the helm of the Condé Nast fashion bible. Promoted Let's use TV to change minds, attitudes...even society Rosie Arnold Rosie Arnold, head of art at Abbott Mead Vickers BBDO and the new Thinkbox Academy president, lays out her agenda for society-changing films that harness the power of TV Promoted "We have to get out of our segments": Alison Lewis, global CMO, Johnson & Johnson Georganna Simpson Campaign talks to Lewis about the digital take over, getting really close to consumers through data and why marketers have to pivot when it comes to strategy - not just plan. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Business Development Director - Integrated B2B Marcoms Agency £70-90k plus bonuses and commission and other benefits The Jefferson Group, Shoreditch area, London Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Filleigh, Devon Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire Regional Member Programmes Manager - Oil & Gas £32500 - £34500 per annum Regan & Dean Recruitment Limited, London Brand Strategy Lead Competitive Three, Maidenhead, Berkshire Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester Senior Sales Manager Competitive Studio 71, London Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Marketing Comms Lead Competitive Three, Maidenhead, Berkshire

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