Why Bake Off's move to Channel 4 is a feast for commercialism

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Campaign: Media September 21, 2017

Media news and analysis, powered by Media Week Bake Off's move to Channel 4 is a feast for commercialism Kelvyn Gardner With the BBC's former ratings darling defecting to Channel 4, the show's public service shackles have been thrown off and the programme is free to exploit its commercial potential, writes the MD of the Licensing Industry Merchandisers' Association Only a third of digital marketers are confident their campaigns reach target audience Ben Bold Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while almost a quarter (23%) are failing even to track of their campaign spend, according to research from Greenlight. Snapchat signs on 14 creative partners to help advertisers Emily Tan Snapchat has added 14 new creative partners that are aimed at helping advertisers drive ROI once users swipe up. Hearst and Dior reunite for return of Esquire Townhouse Ben Bold Hearst's Esquire has again teamed up with luxury goods brand Dior for a return of 'The Esquire Townhouse', an event featuring an array of premium brands and talks from the likes of Russell Brand and Cillian Murphy. Veteran Vogue publisher Stephen Quinn to retire Ben Bold Vogue publishing director Stephen Quinn is to retire at the end of the year after more than a quarter of a century at the helm of the Condé Nast fashion bible. Campaign Diary: is the Guinness ad a 'cowboy effort'? Staff Recycling: whether it's remembering to re-use your carrier bags or Kate Middleton wearing the same coat twice, it's all the rage these days. Watch 'The Big Think' at Bafta on the state of media: Live stream from Thinkbox Staff Join Thinkbox from 9:30am on Thursday to hear from media industry leaders discussing topics from the state of journalism to fake news. Haymarket signs deal to bring together The Classic & Sports Car Show with Flywheel Ben Bold Haymarket Media Group is expanding its Classic & Sports Car brand through a partnership with the producers of Flywheel, the classic car and planes event in Oxfordshire. Promoted Transformational tech is here, now Chris Baldwin, Sodexo How innovations in technology are making marketing come alive Promoted Industry research: What's really going on with programmatic? Campaign Insight & The Trade Desk Share with us your positives and pain points of programmatic for a chance to win £500 in high street vouchers or the GoPro HERO5 Session Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Sales Manager - Recruitment Media Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) Associate Editor Up to £50,000 + benefits inc pension/healthcare b3-media, Sussex Business Development Manager - Media Up to £40,000 + uncapped com + bens b3-media, North London Senior Sales Manager Competitive Studio 71, London Account Manager - Specialist Agency Sales Competitive salary plus ability to earn up to 60% of salary in bonus Primesight, London Head of Studio Competitive Studio 71, London Talent Manager Competitive Studio 71, London Director of Talent Management Competitive Studio 71, London Account Manager - CIPS Circa £40k Haymarket Media Group, Twickenham, London (Greater) Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire

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