Monday 30 April 2012

The Wall > Kraft sends personal thank you to thousands of Facebook Fans

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Digital PM The Wall
How the cookie crumbles for UK & EU e-tailers
Sri Sharma
30 April 2012, 3:00PM
This is the way the EU Cookie crumblesWith the deadline to comply with the EU e-Privacy directive just a month away (26thMay), the confusion amongst marketers doesn't look to be dissipating at all. In fact, in a recent study by Econsultancy, 61% of marketers said they still don't understand the options for gaining user consent.The lack of understanding is adding to the confusion and panic around the approaching deadline. However, if brands take things back to basics, they will see that there are actually just two main approaches to consider here – automatic opt-out (auto opt-out) and automatic opt-in (auto opt-in).

The most influential digital and marketing blogs in the UK
Polly Becker
30 April 2012, 10:00AM

We’ve made it. The Wall is featured on this infographic here from Eloqua that lists the most influential digital blogs in the UK.

It’s called "The Blog Tree: UK Edition" and the Wall is in the root system of the tree as accorrding to Eloqua The Wall is “key in the tech/marketing/digital space”.

Kraft sends personal thank you to thousands of Facebook Fans
@gordonmacmillan
30 April 2012, 9:10AM

Kraft Personally Thanks thousands of Facebook Fans in 'Likeapella' Music VideoYou like a brand and its posts on Facebook, but do they ever like you back? Hardly, ever. The love is all one way. That is until now and this nice idea from Kraft Macaroni & Cheese.

The future of digital measurement and personalisation
Gary Angel
30 April 2012, 8:22AM

Digital measurement and analytics at the enterprise level is maturing rapidly. In the past year, the industry has seen the evolution and adoption of Tag Management Systems, web analytics solutions delivering increased segmentation and reporting, and perhaps most significant, the widespread use of advanced warehousing platforms to integrate and analyse digital data.

Leveson Inquiry: Social media saints and sinners
Arif Durrani
27 April 2012, 5:26PM

Just when you thought the ongoing Leveson inquiry had been examined and dissected in every possible way, along comes Meltwater Group with an infographic capturing the online reaction to each key witness this week. By using their social media intelligence and marketing platform, Meltwater Buzz, they have tracked the negative and positive senitment towards Evgeny Lebedev, Jeremy Hunt, James Murdoch and Rupert Murdoch during their Leveson appearances this week.

Is Twitter ruining journalism or are journalists ruining Twitter?
@gordonmacmillan
27 April 2012, 1:18PM

Good piece on Poynter hightlighting a debate taking place on the web this week about Twitter and what it is doing to news and how news is covered online.

We’ve kind of been here before (numerous times). On The Wall when we asked the question last year, for instance, we asked if social was media killing journalism. The answer I thought was convincingly no, but as Mark Rock put it social media is fundamentally changing the system.

Pinterest-understanding the post-hype interest
Hari Shankar
27 April 2012, 9:58AM

Listening to CEO and co-founder Ben Silbermann describe how he abandoned plans to become a medical practitioner to found Pinterest, it is easy to forget that every novel, differentiated idea that takes the limelight also comes with a risk?overhype.

4G - a game-changer for mobile advertising?
Adam Fairbrother
27 April 2012, 8:34AM

There's little doubt that mobile advertising is set to continue its exponential growth over the next two or three years... But what (if any) effect will 4G make to mobile advertisers when it finally arrives in the UK in late 2013?

When social media turns bad: dealing with negative comments
David Benady
27 April 2012, 7:59AM

Mars' Euro 2012 ad: reaction on Twitter was mixed with some slating it as terribleThe avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?

The proliferation of social media has offered marketers an unprecedented opportunity to become part of ‘the conversation’ and amplify their media investment.

Nicki Minaj's Twitter tantrum loses her millions of followers
Charlotte Henry
26 April 2012, 1:09PM

Pop superstar Nick Minaj has rejoined Twitter, just one week after storming away from the service and her eleven million followers.

She was previously one of the most followed people on the social network, and regularly engaged with her fans individually.

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Marketing Daily - Tesco mimics Waitrose with Everyday Value range push; plus Unilever, British Gas, Premier Foods, and Lurpak

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Breaking news from Marketing
 
Breaking news from Marketing April 2012
 
Latest News
 
Tesco mimics Waitrose with Everyday Value range push
Matthew Chapman,
30 April 2012
 

Tesco has set its sights on winning market share for its Everyday...

Tesco: 'everyday value' campaign
 
 
British Gas revamps Planet Home strategy as Spall is dropped
Matthew Chapman,
30 April 2012
 

British Gas is running a television campaign that refreshes its long-running 'Planet...

British Gas: latest creative highlights online account mangement for customers
 
 
ASA appoints P&G's Donnelly and Sainsbury's Bookbinder
Arif Durrani,
30 April 2012
 

The Advertising Standards Authority has appointed Roisin Donnelly and Alan Bookbinder to...

Roisin Donnelly: appointed with Alan Bookbinder to the ASA Council (photo: William Davies)
 
 
Waitrose congratulates Reading on promotion to Premier League
Matthew Chapman,
30 April 2012
 

Waitrose drew attention to its sponsorship of Reading FC with a press...

Waitrose: press ad congratulates Reading FC's promotion
 
 
Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial
Sarah Shearman,
30 April 2012
 

Premier Foods is to launch Angel Delight ice-cream mix in major retailers,...

Angel Delight: readies ice-cream launch
 
 
Twelve months on and the ICO is ready to enforce 'cookie' law
Sarah Johnson,
30 April 2012
 

ABC Interaction 2012: David Evans, group manager, business & industry, Information Commissioners...

David Evan, group manager, ICO
 
 
Unilever targets new consumers with Comfort Exhilarations campaign
Loulla-Mae Eleftheriou-Smith,
30 April 2012
 

Comfort, the fabric softener brand owned by global FMCG giant Unilever, is...

Comfort Exhilarations: Unilever backs new brand range with £2m marketing drive
 
 
Promotion: Forrester's Interactive Marketing and eBusiness & Channel Strategy Summits 2012
These Events will empower you to address the challenges in engaging customers across their fast-growing range of digital access points and implementing agile commerce to drive competitive advantage.
 
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Lurpak and Last.Fm launch music selector for cooks
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30 April 2012
 
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John Reynolds,
30 April 2012
 
Unilever campaign celebrates feet, the 'unsung heroes'
Maisie McCabe,
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How much can your company benefit from a timely rebranding and revitalization? When considering this...

 
 
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I was reading John Hegarty's book the other week and among the many interesting things...

 
 
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Helen Edwards
 

One of the cleverest fundraising ideas devised by the charity sector was the Christmas goat. Instead of wrapping up some...

 
 
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Everything's about 'dialogue' these days. No more lecturing from on high. Just listening, taking heed...

 
 
 
 
 
 
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Campaign Daily Fix - RNIB, Olympic Torch, Daily Diary, British Gas, Unilever, ASA, Royal Caribbean

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Latest News
RNIB appoints Arthur London to £1.5m ad account
by Sara Kimberley,
30 April 2012, 12:23PM
RNIB appoints Arthur London to £1.5m ad account
The Royal National Institute of Blind People (RNIB) has appointed Arthur London to its estimated £1.5m advertising account.
BBC prepares Olympic Torch ad campaign with Elbow soundtrack
by Loulla-Mae Eleftheriou-Smith,
30 April 2012, 12:41PM
BBC prepares Olympic Torch ad campaign with Elbow soundtrack
Rainey Kelly Campbell Roalfe/Y&R has created the BBC's Olympics campaign for the torch relay, using Elbow's 'First Steps' in the creative, to showcase the national broadcaster's coverage of the event.
Daily Diary - Beer o'clock
30 April 2012, 11:14AM
Daily Diary - Beer o'clock
Integrated agency Elvis has been so depressed by the April showers that it decided to create a sunny, indoor beer garden.
British Gas revamps Planet Home strategy as Spall is dropped
by Matthew Chapman,
30 April 2012, 09:18AM
British Gas revamps Planet Home strategy as Spall is dropped
British Gas is running a television campaign that refreshes its long-running 'Planet Home' creative idea and pushes the way customers can manage their accounts online.
Unilever celebrates feet in foot deodorant campaign
by Maisie McCabe,
30 April 2012, 11:31AM
Unilever celebrates feet in foot deodorant campaign
Unilever has rolled out an ad for its new foot deodorant, Rexona Efficient (known as Sure in the UK), in a bid to tell the story of feet, the body's "unsung heroes".
ASA appoints P&G's Donnelly and Sainsbury's Bookbinder
by Arif Durrani,
30 April 2012, 08:53AM
ASA appoints P&G's Donnelly and Sainsbury's Bookbinder
The Advertising Standards Authority has appointed Roisin Donnelly and Alan Bookbinder to its ASA Council, responsible for adjudicating on complaints about ads.
Royal Caribbean appoints OMD for search and social
by Maisie McCabe,
30 April 2012, 08:55AM
Royal Caribbean appoints OMD for search and social
RCL Cruises, the owner of Royal Caribbean brand, has appointed Omnicom's OMD UK to handle its social media and search engine optimisation (SEO) business, following a competitive pitch.
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