Tuesday 24 April 2012

Marketing Daily - Orange charity split; plus Marketer of the year poll, Red Bull, Strongbow, Thomas Delabriere and Denise Lewis

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Breaking news from Marketing
 
Breaking news from Marketing April 2012
 
Latest News
 
Orange RockCorps gigs suspension hints at demise of mobile brand
Matthew Chapman,
24 April 2012
 

Orange has put its sponsorship of the RockCorps gigs on hold, in...

RockCorps: Orange gig sponsorship on hold
 
 
The Marketing Society Marketer of the Year 2012
Nicola Clark,
24 April 2012
 

Marketing unveils the shortlist for the Marketing Society's Marketer of the Year...

The Marketing Society Marketer of the Year 2012
 
 
Red Bull set to roll out Editions offering in UK
Loulla-Mae Eleftheriou-Smith,
24 April 2012
 

Red Bull is gearing up to launch a drinks range called Editions...

Red Bull: the Edition range
 
 
Thomas Delabriere resurfaces at Mars Chocolate
Loulla-Mae Eleftheriou-Smith,
24 April 2012
 

Mars Chocolate UK has hired former Innocent chief Thomas Delabriere as marketing...

Thomas Delabriere to lead marketing at Mars Bitesize
 
 
Denise Lewis criticises athletes over sponsor tweets
Noelle McElhatton,
24 April 2012
 

Olympic gold medallist Denise Lewis has condemned athletes' endorsement of sponsor brands...

Denise Lewis: Twitter is a
 
 
Flybe in £9m brand repositioning
Loulla-Mae Eleftheriou-Smith,
24 April 2012
 

Flybe, the biggest regional carrier operating across Europe, is undertaking a £9m...

Flybe campaign: 'Making flying better'
 
 
Strongbow shifts ad strategy to aspirational message
Gemma Charles,
24 April 2012
 

Strongbow, the UK's biggest-selling cider, is aiming to become a more aspirational...

Strongbow: shift in strategy
 
 
Promotion: Forrester's Interactive Marketing and eBusiness & Channel Strategy Summits 2012
These Events will empower you to address the challenges in engaging customers across their fast-growing range of digital access points and implementing agile commerce to drive competitive advantage.
 
 
Blogs
 
 
The Question They Never Ask About Olympic Sponsorship
Unofficial Partner
 

The Olympics is a corporate whorefest that has sold out to global greenwashers and...

 
 
The beating heart is a ticking timebomb
Jonathan Weeks
 

Health is a multi-million dollar industry and a relevant issue for both consumers and manufacturers....

 
 
What matters is making it matter
Brand Learning
 

This post is provided by Sam Ellis, Talent & Capability Director at Brand Learning ,...

 
 
What charities should learn from Whitewater̢۪s demise
Chris Barraclough
 

The news this week that Whitewater, the specialist charity agency, is going into liquidation is good news for no-one. The...

 
 
What Is Brand Britain Anyway?
Unofficial Partner
 

A coalition of environmental and human rights groups are targeting Olympic sponsors. During the...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Marketing Officer, THE UNIVERSITY OF MANCHESTER £24,520 - £28,401 per annum, Manchester

Integrated Account Director - London - £38,000 - £42,000, Dynamic New Alliances £38K-42K, London

Digital Account Executive - b2b technology agency, Ad Lib Up to £22k, Berkshire

Category Manager - Impulse Channel, First Drinks Highly competitive salary, £6,000 car allowance and a generous bonus 30%, Based at our prestigious offices in Hook.

Channel Partner Marketing Manager - Telecom Channel, Apple Competitive, Central London

PPC Manager - up to £55k + Excellent Benefits!, Propel £50000 - £55000 per annum + Bonus and Stacks of Benefits, City of London

Account Executive/Account Manager, Red Sofa London £30000 - £35000 per annum, London

Head of Digital Media Planning, Lipton Fleming £60000 - £75000 per annum + benefits, London

Freelance Digital Designer, Source £180 - £200 per day, London

Area Sales & Field Manager - TOP DRINKS BRAND, Dylan £23000-£25000, Newcastle & Leeds

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