Friday 27 April 2012

Breaking news from Brand Republic - Starbucks, Flybe, The Independent, Stuff Magazine, Campaign Viral Chart

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Latest news
Starbucks sales boosted by Fairtrade espresso shot
Starbucks sales boosted by Fairtrade espresso shot
by John Reynolds
27 April 2012, 09:21AM
Sales of lattes and cappuccinos at Starbucks have risen by more than 9% in the latest quarter, fuelled by a print and digital marketing campaign featuring baristas explaining how its coffees are made.
Flybe scraps up-scaled booking fees as part of repositioning
Flybe scraps up-scaled booking fees as part of repositioning
by Loulla-Mae Eleftheriou-Smith
27 April 2012, 09:12AM
Flybe is axing its debit card charges and changing its fare structure in a push to make the airline appear more "transparent and upfront".
Standard and Independent 'not out of the woods' says Mullins
Standard and Independent 'not out of the woods' says Mullins
by Sarah Johnson
27 April 2012, 08:00AM
ABC Interaction 2012: Andrew Mullins, managing director of the London Evening Standard and The Independent, said the process of consolidating the paper's editorial and commercial teams is working but admitted that neither title was "out of the woods"...
Chris Ridd lands planning director role at Isobel
Chris Ridd lands planning director role at Isobel
by Nick Batten
27 April 2012, 09:36AM
Isobel, the independent advertising agency, has appointed Chris Ridd to the newly created role of planning director.
Stuff Magazine goes interactive with Blippar
Stuff Magazine goes interactive with Blippar
by Nick Batten
27 April 2012, 08:44AM
Haymarket Media Group's Stuff magazine has become the latest title to create an interactive print edition by using image recognition platform Blippar.
Campaign Viral Chart: P&G Olympics ad takes gold medal
Campaign Viral Chart: P&G Olympics ad takes gold medal
by Ben Hall
27 April 2012, 08:30AM
An Olympic ad from Procter & Gamble, which entered the Campaign Viral Chart in second place last week, has sprung ahead of TNT's "dramatic surprise", to take top position with 742,988 shares in the past seven days.
Netdoctor.co.uk launches mobile site
Netdoctor.co.uk launches mobile site
by Nick Batten
27 April 2012, 09:54AM
Hearst-owned NetDoctor.co.uk is bolstering its digital firepower with the launch of a mobile site that offers expert medical advice 24-hours a day.
Opinion
What brands can learn from Caine's Arcade
What brands can learn from Caine's Arcade
by Nicola Clark
26 April 2012, 09:00AM
The beautiful story of Caine's Arcade shines a light on the shifting currents of the post-digital world.
Claire Beale: Leveson proves need to protect media diversity
Claire Beale: Leveson proves need to protect media diversity
by Claire Beale
26 April 2012, 08:00AM
There's nothing as interesting this week as the Leveson inquiry's latest twists. Every Murdoch rebuttal has managed to be both surprising yet assumed.
Intelligence
When social media turns bad: dealing with negative comments
When social media turns bad: dealing with negative comments
by David Benady
26 April 2012, 12:00PM
The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?
All about ... The future for regional press
All about ... The future for regional press
by
26 April 2012, 08:00AM
Can digital revenues ever replace print-based incomes, Alasdair Reid asks.
Also in the news
Independent's monthly unique users pass 14.5m
by Ben Hall, 26 April 2012, 12:22PM
Boris bids for Tech City to join London & Partners
by Loulla-Mae Eleftheriou-Smith, 26 April 2012, 01:51PM
McArthurGlen calls UK planning review
by Maisie McCabe, 26 April 2012, 11:40AM
Media Bitch's Diary 26 April
by Media Bitch, 26 April 2012, 02:41PM
Agencies line up for Jagermeister brief
by Jeremy Lee, 26 April 2012, 11:00AM
Latest Blog Entries
Shop by recipe
Greg Taylor, 27 April 2012
How all politicians should handle media questions
@gordonmacmillan, 27 April 2012
A car crash of a brand partnership - Beckham and Land Rover
Chris J Reed, 26 April 2012
Wardrobe Malfunction
Liam Mullins, 26 April 2012
Mutable identity
Greg Taylor, 26 April 2012
Live blog - Murdoch at the Leveson inquiry, day two
Gordon MacMillan and Kate Lloyd, 26 April 2012
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