Monday, 16 April 2012

Marketing Daily - Medical body calls for Olympic ban on Coke and McDonald's; plus Tesco, Peugeot, Mars, and Reggae Reggae Sauce

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Breaking news from Marketing
 
Breaking news from Marketing April 2012
 
Latest News
 
Medical body calls for Olympic ban on Coke and McDonald's
Daniel Farey-Jones,
16 April 2012
 

Food companies such as McDonald's and Coca-Cola should be banned from sponsoring...

McDonald's: medical group wants fast-foot giant banned from the Olympics
 
 
McDonald's to introduce Olympic happy meal promotion
Loulla-Mae Eleftheriou-Smith,
16 April 2012
 

McDonald's is launching a 'Mascotathon' happy meal promotion on Wednesday (18 April),...

McDonald's: happy meal drive features 2012 mascosts Wenlock and Mandeville
 
 
Tesco braces itself for first annual profit drop in 20 years
Matthew Chapman,
16 April 2012
 

Tesco is expected to report the first decline in annual profits in...

Tesco: expected to reveal a drop in its annual profit figures
 
 
Peugeot targets younger drivers with YouTube push
Alex Brownsell,
16 April 2012
 

Peugeot is looking to promote its new 208 model to younger drivers...

Peugeot's 208 push featuring YouTube sensation dancer Marquese Scott
 
 
Virgin Atlantic to appeal against BMI takeover
Loulla-Mae Eleftheriou-Smith,
16 April 2012
 

Virgin Atlantic has said it will appeal against the European Commission's decision...

BMI: Virgin Atlantic to appeal against airline's takeover by AIG
 
 
One Child Policy 2.0: outlining the implications for marketers
Jerry Clode,
16 April 2012
 

Jerry Clode, a consultant at brand specialist Added Value, considers the impact...

Adidas: targeting Chinese market
 
 
 
Also in the News
 
Reggae Reggae Sauce brought to life in Aardman TV ad
Arif Durrani,
16 April 2012
 
Mars kicks off its Euro 2012 ad campaign
John Reynolds,
16 April 2012
 
Schweppes summer campaign celebrates British heritage
Loulla-Mae Eleftheriou-Smith,
16 April 2012
 
Autoglass launches TV campaign pushing online booking
Matthew Chapman,
16 April 2012
 
 
 
Blogs
 
 
Collaborations, can they help in an uncertain economy?
Ian Irving
 

Brand and artist collaboration has fast become an effective way to surprise and attract new...

 
 
TV is dead. Long live TV.
Mark Tomkins, TDA
 

We all know people fiddle with their smart phones whilst watching TV. Indeed, new social...

 
 
From Ice Creams to Ice Scrapers â€" Making the weather work for your brand
Jonathan Weeks
 

Brand planning is tough enough without having to also contend with the weather. The...

 
 
RFU turns over new leaf under Goldschmidt
John Reynolds
 

The Rugby Football Union (RFU) seems determined to put its 2011 annus horribilis firmly behind...

 
 
Tesco’s (£4bn) bigger picture puts rivals in the shadows
rachel barnes
 

While news that Tesco has called a review of its £110m ad account is massive...

 
 
 
 
 
 
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