Friday 27 April 2012

Digital AM - Prometheus, Samsung, Facebook, Campaign Viral Chart, Netdoctor

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Ridley Scott's Prometheus to air first synchronised ad on Zeebox
Ridley Scott's Prometheus to air first synchronised ad on Zeebox
by Maisie McCabe
27 April 2012, 12:27PM
Twentieth Century Fox has signed a deal with Sky Media to run a social media ad on Zeebox for Ridley Scott's 'Prometheus' at the same time as the film's trailer airs on Channel 4.
Samsung overtakes Nokia to become world's top handset seller
Samsung overtakes Nokia to become world's top handset seller
by Matthew Chapman
27 April 2012, 10:02AM
Samsung has overtaken Nokia to become the world's largest handset seller, ending the Finnish giant's 14-year domination of the market, according to research from Strategy Analytics.
Facebook to broadcast more sport through Perform deal
Facebook to broadcast more sport through Perform deal
by Sarah Shearman
27 April 2012, 11:46AM
Perform, the digital sports media agency, has struck a deal with Facebook that will bring more than 50 digital sports channels to the social network.
Campaign Viral Chart: P&G Olympics ad takes gold medal
Campaign Viral Chart: P&G Olympics ad takes gold medal
by Ben Hall
27 April 2012, 08:30AM
An Olympic ad from Procter & Gamble, which entered the Campaign Viral Chart in second place last week, has sprung ahead of TNT's "dramatic surprise", to take top position with 742,988 shares in the past seven days.
Netdoctor.co.uk launches mobile site
Netdoctor.co.uk launches mobile site
by Nick Batten
27 April 2012, 09:54AM
Hearst-owned NetDoctor.co.uk is bolstering its digital firepower with the launch of a mobile site that offers expert medical advice 24-hours a day.
Starbucks sales boosted by Fairtrade espresso shot
Starbucks sales boosted by Fairtrade espresso shot
by John Reynolds
27 April 2012, 09:21AM
Sales of lattes and cappuccinos at Starbucks have risen by more than 9% in the latest quarter, fuelled by a print and digital marketing campaign featuring baristas explaining how its coffees are made.
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Also in the news
Boris bids for Tech City to join London & Partners
by Loulla-Mae Eleftheriou-Smith, 26 April 2012, 01:51PM
Iris wins Domino's digital and DM task
by Sara Kimberley, 26 April 2012, 11:50AM
LinkedIn steps up mobile strategy with iPad launch
by Sarah Shearman, 26 April 2012, 11:28AM
Independent's monthly unique users pass 14.5m
by Ben Hall, 26 April 2012, 12:22PM
Ogilvy & Mather captures TK Maxx digital advertising
by Sara Kimberley, 26 April 2012, 10:35AM
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