Tuesday, 10 April 2012

Campaign Daily Fix - Channel 4, Havas, Ken Livingstone, Britain's Got Talent, Online ad spend

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Latest News
C4's Undateables campaign attracts 20 complaints
by Maisie McCabe,
10 April 2012, 12:20PM
C4's Undateables campaign attracts 20 complaints
Channel 4's ad campaign for its dating documentary 'The Undateables' could be investigated by the Advertising Standards Authority after the ad watchdog received 20 complaints.
Havas builds US footprint with Ignition purchase
by Nick Batten,
10 April 2012, 09:49AM
Havas builds US footprint with Ignition purchase
Havas Media is expanding its Havas Sports & Entertainment operation ahead of London 2012 with the acquisition of Ignition, an independent experiential marketing agency with offices in the US, London and Moscow.
BETC London lands Livingstone's mayoral campaign account
by Loulla-Mae Eleftheriou-Smith,
10 April 2012, 09:25AM
BETC London lands Livingstone's mayoral campaign account
BETC London, the agency behind Mayor of London candidate Ken Livingstone's campaign posters, has been formally appointed to the account as the campaign intensifies.
The Voice reels in Britain's Got Talent
by Maisie McCabe,
10 April 2012, 11:40AM
The Voice reels in Britain's Got Talent
BBC One's 'The Voice' had an average audience of 9.54 million viewers on Saturday night, beating ITV's 'Britain's Got Talent' by 400,000 viewers, although the latter's peak audience was higher.
Online ad spend to surpass £100 per user in 2012
by Daniel Farey-Jones,
10 April 2012, 09:41AM
Online ad spend to surpass £100 per user in 2012
The amount of money spent on internet advertising per UK adult user is set to rise above £100 this year, according to the latest forecast from GroupM.
Latest Work
Volvo 'unboxing' by Mindshare Worldwide
10 April 2012, 11:05AM
Volvo 'unboxing' by Mindshare Worldwide
Mindshare has created and produced a series of short films to promote the launch of the world's first plug-in diesel hybrid car, the new Volvo V60.
HTC 'free-fall fashion shoot' by Mother
10 April 2012, 10:32AM
HTC 'free-fall fashion shoot' by Mother
HTC has staged the world's first free-fall fashion shoot on a mobile phone in a new global campaign by Mother.
Hennessy 'wild rabbit' by Droga5
10 April 2012, 10:24AM
Hennessy 'wild rabbit' by Droga5
Hennessy has unveiled the brand's new campaign, which aims to draw parallels between the journeys of leading icons in various fields with the paths being forged by those who enjoy the cognac brand.
Also in the News
Thomas Cook close to £1.2bn refinancing deal
by Loulla-Mae Eleftheriou-Smith, 10 April 2012, 12:05PM
AOL sells 800 patents to Microsoft in $1bn deal
by Daniel Farey-Jones, 10 April 2012, 11:40AM
Smirnoff launches Madonna MDNA Nightlife UK campaign
by Sarah Shearman, 10 April 2012, 10:50AM
Adidas invites Brits to 'take the stage' in biggest-ever UK campaign
by Alex Brownsell, 10 April 2012, 10:01AM
Latest Blog Entries
Storytelling... and re-telling
Tara Beard-Knowland, 10 April 2012, 9:04AM
WHAT IS PREDATORY THINKING?
Dave Trott, 10 April 2012, 8:04AM
WHEN PASTIES CAUSED A WAR
MARTIN BOWLEY, 05 April 2012, 12:04PM
Branding Celebrities
Tara Beard-Knowland, 05 April 2012, 10:04AM
Time for a radio revival
Christian Schmalzl, 04 April 2012, 10:04AM
Getting inspired
Tara Beard-Knowland, 03 April 2012, 9:04AM
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