Monday, 30 April 2012

Breaking news from Brand Republic - British Gas, ASA, OMD, Loaded, Ofcom

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Latest news
British Gas revamps Planet Home strategy as Spall is dropped
British Gas revamps Planet Home strategy as Spall is dropped
by Matthew Chapman
30 April 2012, 09:18AM
British Gas is running a television campaign that refreshes its long-running 'Planet Home' creative idea and pushes the way customers can manage their accounts online.
ASA appoints P&G's Donnelly and Sainsbury's Bookbinder
ASA appoints P&G's Donnelly and Sainsbury's Bookbinder
by Arif Durrani
30 April 2012, 08:53AM
The Advertising Standards Authority has appointed Roisin Donnelly and Alan Bookbinder to its ASA Council, responsible for adjudicating on complaints about ads.
Royal Caribbean appoints OMD for search and social
Royal Caribbean appoints OMD for search and social
by Maisie McCabe
30 April 2012, 08:55AM
RCL Cruises, the owner of Royal Caribbean brand, has appointed Omnicom's OMD UK to handle its social media and search engine optimisation (SEO) business, following a competitive pitch.
Loaded rescued by Katwoman 'porn star'
Loaded rescued by Katwoman 'porn star'
by Nick Batten
30 April 2012, 08:59AM
Loaded, the original lad's mag, is believed to have been snapped up from administrators by multi-millionaire businessman Paul Baxendale-Walker for an undisclosed sum.
Ofcom extends review of News Corp's ownership of BSkyB
Ofcom extends review of News Corp's ownership of BSkyB
by Maisie McCabe
30 April 2012, 08:50AM
Ofcom has asked News International for documents relating to phone hacking settlements, after stepping its probe into whether News Corporation is a "fit and proper" shareholder of BSkyB.
Lurpak and Last.Fm launch cooking music recommendation tool
Lurpak and Last.Fm launch cooking music recommendation tool
by Sarah Shearman
30 April 2012, 08:05AM
Lurpak, the Arla-owned butter brand, has partnered with Last.Fm to create the Foodbeats tool, which recommends music to listen to while cooking.
Sport magazine plans international expansion
Sport magazine plans international expansion
by Kate Lloyd
30 April 2012, 09:05AM
UTV is kicking off plans to market Sport magazine globally, following the lead of sister radio station TalkSport.
Twelve months on and the ICO is ready to enforce 'cookie' law
Twelve months on and the ICO is ready to enforce 'cookie' law
by Sarah Johnson
30 April 2012, 08:30AM
ABC Interaction 2012: David Evans, group manager, business & industry, Information Commissioners Office (ICO) says it now expects more from website owners faced with compliance to new 'cookie' regulations.
Opinion
Think BR: There's more to live-event sponsorship than music festivals
Think BR: There's more to live-event sponsorship than music festivals
by Rory Sloan
30 April 2012, 08:30AM
Marketers have enjoyed a long and fruitful love affair with music festivals but if you're looking for stand-out there are other opportunities to consider, writes Rory Sloan, RPM.
What brands can learn from Caine's Arcade
What brands can learn from Caine's Arcade
by Nicola Clark
26 April 2012, 09:00AM
The beautiful story of Caine's Arcade shines a light on the shifting currents of the post-digital world.
Intelligence
First tobacco, now alcohol?
First tobacco, now alcohol?
by Gemma Charles
27 April 2012, 12:00PM
A proposal to make plain packaging mandatory is a new worry for drinks brands.
When social media turns bad: dealing with negative comments
When social media turns bad: dealing with negative comments
by David Benady
26 April 2012, 12:00PM
The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?
Also in the news
Anheuser-Busch InBev's global CMO exits
by John Reynolds, 27 April 2012, 01:15PM
Cancer Research UK campaign supports removal of tobacco brands
by Loulla-Mae Eleftheriou-Smith, 27 April 2012, 12:35PM
Danone appoints Hypernaked to Actimel digital account
by Sara Kimberley, 27 April 2012, 12:07PM
The Red Brick Road pulls out of £110 million Tesco pitch
by Ian Darby, 27 April 2012, 10:11AM
WPP reports an 8.1% rise in PR revenues
by Alec Mattinson, 27 April 2012, 10:01AM
Latest Blog Entries
Someone REALLY special!
Hugh Salmon, 30 April 2012
A little experiment
Steve Henry, 29 April 2012
Why do the Germans beat the Brits at media conferences?
David Brennan, 28 April 2012
Advertising Re-imagined
Jonathan Akwue, 28 April 2012
Recalling Derren
TESS ALPS, 27 April 2012
Barclays Should Forget CSR And Pay More Tax
Unofficial Partner, 27 April 2012
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