Thursday 19 April 2012

Media AM - ITV in Shazam deal, PepsiCo consolidates its £25m media spend with OMD, MPG, News groups unite, Total Media, Jazz FM, Publicis

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Media AM Bulletin
 
 
 
*   Latest News
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Shazam ad
ITV boost brands with Shazam deal
Maisie McCabe, 19 April 2012

ITV has signed an exclusive deal with the audio-rec­ognition service Shazam to...

  
Pepsi: has handed OMD its £7m soft drinks media business
Pepsi consolidates UK media into OMD
Maisie McCabe, 19 April 2012

PepsiCo has consolidated its £25 million UK media spend into OMD by...

  
PayPal: appointed MPG Media Contacts
MPG Media Contacts picks up £1m PayPal media task
Maisie McCabe, 19 April 2012

PayPal, the online payment service owned by eBay, has appointed MPG Media...

  
Auckland: will lead the initiative alongside Georgina Harvey and Gary McNish
News groups unite to drive up revenue
Katherine Levy, 19 April 2012

The regional news groups Northcliffe Media and Trinity Mirror Regionals are to...

  
Hodder & Stoughton: previously used Manning Gottlieb OMD
Total Media adds Hodder to Hachette briefs
Nick Batten, 19 April 2012

Hodder & Stoughton, the publisher owned by Hachette Group, has selected Total...

  
Jazz FM: to drop spot ads for May bank holiday Latin America promotion
Jazz FM to drop spot ads for one-day tour operator promotion
Emma Powell, 19 April 2012

Jazz FM is set to go ad-free this May Day bank holiday,...

  
Publicis chief executive Maurice Lévy
Publicis Groupe chalks up 8.6% UK revenue growth
Daniel Farey-Jones, 19 April 2012

Publicis Groupe has reported a 12.9% rise in first quarter revenues to...

  
*   Also in the News
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Omnicom Group Q1 revenue climbs 5% to $3.3bn
Maisie McCabe, 18 April 2012
Free glossy monthly prepares for launch
Nick Batten, 18 April 2012
Yahoo revenues improve but Europe struggles
Daniel Farey-Jones, 18 April 2012
Aimee McKay lands sales director role at BlowUp Media
Nick Batten, 18 April 2012
TalkSport picks up international Barclays Premier League rights
Maisie McCabe, 17 April 2012
 
 
Blogs
The Age of Big Data
Louise Brice

Is it just me, or everywhere you turn do you hear the phrase "Big Data"?...

Who do you trust?
Sue Unerman

source : http://www.economistconferences.co.uk/ I may be harping on for my...

The Opposite Of A Brand Advocate
David Brennan

I conducted a piece of brand research a couple of years ago, which dared to...

Not even Icarus would be foolish enough to launch a Sunday tabloid from scratch
John Reynolds

Who the hell would launch a Sunday national tabloid newspaper from scratch in a market...

Digital Switchover: One million quiet TVs are about to make a lot of noise
Suranjan Som

The digital switchover in London is happening in two stages between now and the 18th...

Sky should stick to sport instead of Mad Men
John Reynolds

Hot on the heels of Sky's impressive coverage of F1, comes the satellite broadcaster's impressive...

The Power of Trust
Richard Foan

The digital world is becoming increasingly fragmented. Rather than relying on one source of information...

Fawlty Towers or FT? There is little honour amongst national newspapers
John Reynolds

So the newspapers finally have their scalp and James Murdoch has quit his role as...

 
 
Jobs of the Week

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£22-28K Basic (DOE) - OTE £40K, Tottenham, London (N17)

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