Wednesday, 25 April 2012

Breaking news from Brand Republic - Cow & Gate, Carolyn Everson, Sunday Times Rich List, Unilever, Citibet

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Latest news
Cow & Gate picks BETC London to develop UK ads
Cow & Gate picks BETC London to develop UK ads
by Daniel Farey-Jones
25 April 2012, 09:00AM
Cow & Gate, the baby food and milk brand, has appointed BETC London as lead agency for the UK without a pitch.
Facebook's Everson urges marketers to 'make a bet on us'
Facebook's Everson urges marketers to 'make a bet on us'
by Arif Durrani
25 April 2012, 09:45AM
Clutching a Starbucks coffee, Carolyn Everson looks remarkably intact for someone who has just stepped off a delayed red-eye from New York.
Telegraph's Barclay Brothers lead UK media's rich elite
Telegraph's Barclay Brothers lead UK media's rich elite
by Arif Durrani
25 April 2012, 08:30AM
The owners of The Telegraph Group, Sir David and Sir Fredrick Barclay, are Britain's richest newspaper proprietors, while Sir Martin Sorrell is the wealthiest ad man, according to The Sunday Times Rich List 2012.
Unilever to mark sustainability efforts through corporate campaign
Unilever to mark sustainability efforts through corporate campaign
by Loulla-Mae Eleftheriou-Smith
25 April 2012, 09:50AM
Unilever has confirmed it will launch a corporate brand campaign to showcase its sustainability efforts through its brands, as previously revealed in Marketing magazine.
Ex-FHM editor Needham leads football betting mag launch
Ex-FHM editor Needham leads football betting mag launch
by Staff
25 April 2012, 09:40AM
Grand Parade, the agency led by former FHM and Rolling Stone editor Ed Needham, has created a new football betting magazine, Citibet, which will launch this Friday.
Weight Watchers makes high-street debut with branded store
Weight Watchers makes high-street debut with branded store
by Kate Lloyd
25 April 2012, 09:21AM
Weight Watchers has opened what it is calling a 'Lifestyle Centre' in Reading, offering personalised weight-loss sessions and selling only its own food and drink.
Apple reports 94% leap in profits buoyed by 12m iPads sales
Apple reports 94% leap in profits buoyed by 12m iPads sales
by John Reynolds
25 April 2012, 08:59AM
Apple has reported a 94% leap in net profit to $11.6bn in its second quarter to March 31, powered by a surge in sales of its iPad and iPhone products.
Opinion
Think BR: Taking advantage of digital switchover
Think BR: Taking advantage of digital switchover
by Guy North
24 April 2012, 08:30AM
It is the brands that really understand what viewers want who will be able to make the most of the digital TV switchover, writes Guy North, marketing communications director, Freeview.
Think BR: How can brands harness the power of NFC?
Think BR: How can brands harness the power of NFC?
by Christopher Smith
23 April 2012, 08:30AM
Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should not underestimate its potential, writes Christopher Smith, managing director, Isobar Mobile.
Intelligence
Brand Health Check: Instagram
Brand Health Check: Instagram
by Kim Benjamin
25 April 2012, 12:00AM
What lies ahead for the photosharing app after its $1bn takeover by Facebook.
easyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals
easyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals
by Loulla-Mae Eleftheriou-Smith
25 April 2012, 08:30AM
The easyJet chief executive wants the carrier's repositioning to highlight its value proposition and assign its spats with competitors to history.
Also in the news
Lads' mag Loaded on the block as Vitality falls into administration
by Nick Batten, 24 April 2012, 10:36AM
Heinz appoints Giles Jepson to chief marketing role
by Kate Lloyd, 24 April 2012, 12:45PM
Dame Kelly Holmes switches on London digital radio boost
by Maisie McCabe, 24 April 2012, 02:00PM
FT's HTML5 web app hits two million users in 10 months
by Sarah Shearman, 24 April 2012, 12:05PM
Wimbledon to offer enchanced streaming of live tennis action from website this year
by Kate Lloyd, 24 April 2012, 11:15AM
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Leveson inquiry: Hunt's contact with News Corp over BSkyB bid put under spotlight
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Are you biggin' up your bum?
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