Monday, 2 April 2012

Digital AM - Volkswagen, Expedia, Skype, Samsung

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Latest news
VW drives fans to Facebook game for 3rd gen Beetle push
VW drives fans to Facebook game for 3rd gen Beetle push
by Matthew Chapman
02 April 2012, 10:45AM
Volkswagen is rolling out a "hitchhike with a like" Facebook game for its third generation Beetle.
Expedia adds its weight to EU Google anti-trust probe
Expedia adds its weight to EU Google anti-trust probe
by Sarah Shearman
02 April 2012, 11:48AM
Expedia, the online travel agency, has become the latest company to file a complaint to the European Union about Google, accusing it of breaking competition laws.
Skype bids to show off 'richer experience'
Skype bids to show off 'richer experience'
by Sarah Shearman
02 April 2012, 09:58AM
Skype is embarking on its largest consumer marketing push to date, with a $10m (£6.2m) global campaign that aims to show how the service enables "more human" communications, beyond the video-calling it is known for.
Samsung in search for Olympic bloggers
Samsung in search for Olympic bloggers
by Matthew Chapman
02 April 2012, 08:30AM
Samsung is opening a competition to select 100 bloggers around the world to cover the Olympics using its products, as it seeks to become a more "aspirational" brand.
Growth in social network recruits slows
Growth in social network recruits slows
by Sarah Shearman
02 April 2012, 08:00AM
The growth in the number of UK internet-using adults joining social networks slowed in 2011, as three-fifths of them now have a profile on a site, according to research from Ofcom.
Think BR: Brands must play part to build trust in apps
Think BR: Brands must play part to build trust in apps
by Rimma Perelmuter
02 April 2012, 08:30AM
The mobile industry has to make sure it protects consumers' privacy while driving engagement, writes Rimma Perelmuter, executive director, MEF.
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Also in the news
Think BR: Brands must play part to build trust in apps
by Rimma Perelmuter, 02 April 2012, 08:30AM
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by Sara Kimberley, 30 March 2012, 10:50AM
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by Ben Hall, 30 March 2012, 08:48AM
Hearst appoints Swan as head of ad operations
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From the blogs
Ashton Kutcher to play Steve Jobs in up-coming biopic
@gordonmacmillan
02 April 2012, 10:44AM
How racist Hunger Games tweets created social media phenomenon
@gordonmacmillan
02 April 2012, 9:55AM
Ticky-tacky fighting Talk
ianmillner
02 April 2012, 9:38AM
Tube art
Greg Taylor
02 April 2012, 9:18AM
I 'Like' Facebook: Tips for advertisers
Polly Becker
02 April 2012, 7:55AM
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