Monday, 2 April 2012

Marketing Daily - Skype bids to show off 'richer experience' with global campaign; plus Tyrrells, Samsung, McDonald's, and Volkswagen

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Breaking news from Marketing
 
Breaking news from Marketing April 2012
 
Latest News
 
Skype bids to show off 'richer experience'
Sarah Shearman,
02 April 2012
 

Skype is embarking on its largest consumer marketing push to date, with...

Skype: promoting its range of communications offerings via major campaign
 
 
Samsung in search for Olympic bloggers
Matthew Chapman,
02 April 2012
 

Samsung is opening a competition to select 100 bloggers around the world...

Jamie Oliver: ambassador for Samsung Global Blogger programme (pic: David Loftus)
 
 
Government returns to shock tactics in latest anti-smoking ad
Gemma Charles,
31 March 2012
 

The government is rolling out a new hard-hitting anti-smoking campaign, highlighting the...

Anti-smoking: return to shock tactics
 
 
Duracell to give Bunny mascot a voice after 39 years
Matthew Chapman,
02 April 2012
 

The Duracell Bunny, the battery brand's silent brand mascot, will be given...

Duracell: the bunny gets a voice
 
 
Game and Gamestation brands survive following acquisition
Matthew Chapman,
02 April 2012
 

Game Group has been saved by private investment firm OpCapita in a...

Game: high street video-game specialist acquired by OpCapita private equity firm
 
 
Tyrrells to take on Doritos with launch of TorTyrrells
John Reynolds,
02 April 2012
 

Tyrrells is to take on Doritos with the launch of a range...

TorTyrells: brand to challenge Doritos' domninance
 
 
Air tax rise sparks further lobbying from airline heads
Loulla-Mae Eleftheriou-Smith,
02 April 2012
 

An 8% increase in Air Passenger Duty (APD) came into effect yesterday...

Air passenger duty: rise brings industry together
 
 
 
Also in the News
 
April Fool's Day: Which brands got involved?
Daniel Farey-Jones,
02 April 2012
 
VW drives fans to Facebook game for 3rd gen Beetle push
Matthew Chapman,
02 April 2012
 
McDonald's kicks off grassroots football push
Sara Kimberley,
02 April 2012
 
 
 
Blogs
 
 
Is good service really a hygiene factor?
Heather Westgate, TDA
 

"The last six pitches we did were for clients that complained of terrible service elsewhere."...

 
 
Lindstrom: The Olympic Money Will Disappear
Unofficial Partner
 

There are two very contrasting views about the post-London 2012 marketing landscape. There is...

 
 
Thanks P&G. Is This What Mums Really Need?
Unofficial Partner
 

Mums are hot. We get it, but can we move on? P&G’s ‘Thank You, Mum’...

 
 
P&G should be helping war widows and not Olympic mums
John Reynolds
 

Olympic sponsors have for the most part had an easy ride of it as the...

 
 
Three Things We Need From Tiger 2.0
Unofficial Partner
 

So, Tiger Woods has won again for the first time in three years. Big deal,...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

eCRM Marketing Executive, Trader Media Group £25,000 - £30,000, South London

Product Manager, Trader Media Group Competitive basic salary up to £45,000, DOE, with a 10% bonus and car allowance, Newton-Le-Willows

Direct Marketing / Acquisition Consultant - High Profile B2C Brand, Ad Lib to £32k + bonus + pension, Bristol

Global Brand Manager - FMCG Drinks, Jarlett de Grouchy £45000 - £50000 per annum + Benefits, London

Managing Director of Sales, Amscreen Competitive salary, London

CRM Account Manager, Dynamic New Alliances £38K, London

Senior Account Executive, Michael Page Marketing £25000 to £30000 per annum, West End

Digital Media Account Manager, Michael Page Marketing £28000 to £30000 per annum, Manchester

Affiliates executive, Michael Page Marketing £18000 to £23000 per annum, Leeds

Creative Solutions Manager- Digital, The Media Exchange £30000 - £40000 per annum + season ticket loan, comm, gym membership, London

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