Tuesday, 17 April 2012

Breaking news from Brand Republic - Tesco, Virgin Media, Seat, Locog, M&S

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Latest news
Tesco prepares Clubcard overhaul ahead of strategy announcement
Tesco prepares Clubcard overhaul ahead of strategy announcement
by Rachel Barnes
17 April 2012, 08:30AM
Tesco is to overhaul its Clubcard scheme with the launch of a 'Love loyals' programme designed to reward its best customers and the roll-out of a last-minute deals service.
Virgin Media pulls 'Doctor Who' TV ad after BBC row
Virgin Media pulls 'Doctor Who' TV ad after BBC row
by Matthew Chapman
17 April 2012, 08:30AM
Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide, the commercial arm of the BBC, complained that it used Doctor Who to promote Virgin Media's DVR service, TiVo.
SEAT looks to make 'virtue' of Spanish origins with new strategy
SEAT looks to make 'virtue' of Spanish origins with new strategy
by Alex Brownsell
17 April 2012, 08:30AM
Spanish car-maker SEAT is revamping its marketing strategy in an effort to improve brand perception outside Spain.
LOCOG defends role of embattled Olympic sponsors
LOCOG defends role of embattled Olympic sponsors
by John Reynolds
17 April 2012, 08:30AM
LOCOG has come out fighting in support of its commercial partners, following a series of media reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas.
M&S to revamp stores with £500m investment
M&S to revamp stores with £500m investment
by Matthew Chapman
17 April 2012, 09:35AM
Marks & Spencer (M&S) is investing £500m in rolling out a new store format to the rest of its estate by mid-2013 after a successful trial, as it unveiled a 1.2% increase in first-quarter sales.
L'Oréal hires former BK marketer Power
L'Oréal hires former BK marketer Power
by John Reynolds
17 April 2012, 08:30AM
Sarah Power, the former UK and Ireland marketing director at Burger King, has resurfaced, leading the UK haircare division at L'Oréal.
Ditching flu awareness ads contributed to more deaths, paper claims
Ditching flu awareness ads contributed to more deaths, paper claims
by Daniel Farey-Jones
17 April 2012, 09:38AM
A "laissez-faire" Government approach to flu, including the cancellation of a public awareness campaign, contributed to an increase in deaths, according to a scientific paper authored by the former chief medical officer.
GMG Radio closes Channel M after 12 years
GMG Radio closes Channel M after 12 years
by Maisie McCabe
17 April 2012, 09:18AM
GMG Radio closed its Manchester-based local TV station Channel M yesterday (16 April), blaming the Government's plans for local TV for failing to provide a structure that would have enabled it to provide a "commercially viable" service.
ISBA slams doctors for 'abdicating responsibility' in obesity debate
ISBA slams doctors for 'abdicating responsibility' in obesity debate
by Arif Durrani
16 April 2012, 06:15PM
Doctors' claims that brands like McDonald's and Coca-Cola should be banned from sponsoring the Olympics are "unfair" and represent "a serious abdication of their responsibility", according to the voice of British advertisers, ISBA.
Independent to raise cover price to £1.20
Independent to raise cover price to £1.20
by Nick Batten
17 April 2012, 09:25AM
The Independent is to raise its cover price by 20p to £1.20 next Monday, blaming the pressures of increasing costs for transportation, production and newsprint.
IBM study identifies four distinct personalities in digital space
IBM study identifies four distinct personalities in digital space
by Emma Powell
17 April 2012, 08:51AM
Media companies must tailor the way they deliver digital content to take into account four distinctive personality types online, according to a new study by IBM.
Campaign School Reports 2012: Agency league tables and analysis

The A-Z guide to Campaign's full 'School Reports' league tables and analysis for 2012, including an introduction from editor Claire Beale as well as individual reports for each agency featured and full league tables for creative, media and regional agencies.

Opinion
Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
by Noelle McElhatton
17 April 2012, 08:30AM
As Locog prepares to mark the '100 days to go' London 2012 Olympics milestone, sponsor brands are starting to feel harsh scrutiny by media and protest groups alike. So why have brands like McDonald's been so shy of marketing the real value their invo...
One Child Policy 2.0: outlining the implications for marketers
One Child Policy 2.0: outlining the implications for marketers
by Jerry Clode
16 April 2012, 09:00AM
Jerry Clode, a consultant at brand specialist Added Value, considers the impact of a second generation of only children in China for brands looking to expand in the region.
Intelligence
Being uncomfortable with social media
Being uncomfortable with social media
by Ines Nadal and Tara Beard-Knowland
13 April 2012, 08:30AM
Half of businesses feel their social media skills are either below their industry average or very poor, write Ines Nadal and Tara Beard-Knowland, Ipsos ASI.
Can clients police press?
Can clients police press?
by Alasdair Reid
12 April 2012, 08:00AM
Are advertisers better-placed to regulate newspapers? The chairman of the select committee on media affairs' latest big idea is rooted in a somewhat imperfect understanding of the story of the decline and fall of News of the World last July, says Ala...
Also in the news
Tunicliffe appointed to head growth at GroupM
by Mark Banham, 16 April 2012, 03:59PM
BETC London wins global project for Samsung Smart TV
by Daniel Farey-Jones, 16 April 2012, 02:32PM
Schweppes summer campaign celebrates British heritage
by Loulla-Mae Eleftheriou-Smith, 16 April 2012, 12:50PM
Reggae Reggae Sauce brought to life in Aardman TV ad
by Arif Durrani, 16 April 2012, 12:22PM
Former Mindshare exec launches Getlunched network
by Arif Durrani, 16 April 2012, 11:30AM
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Greg Taylor, 17 April 2012
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