Latest news | | | | | | Tesco is to overhaul its Clubcard scheme with the launch of a 'Love loyals' programme designed to reward its best customers and the roll-out of a last-minute deals service. | | | | | | | Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide, the commercial arm of the BBC, complained that it used Doctor Who to promote Virgin Media's DVR service, TiVo. | | | | | | | Spanish car-maker SEAT is revamping its marketing strategy in an effort to improve brand perception outside Spain. | | | | | | | LOCOG has come out fighting in support of its commercial partners, following a series of media reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas. | | | | | | | Marks & Spencer (M&S) is investing £500m in rolling out a new store format to the rest of its estate by mid-2013 after a successful trial, as it unveiled a 1.2% increase in first-quarter sales. | | | | | | | Sarah Power, the former UK and Ireland marketing director at Burger King, has resurfaced, leading the UK haircare division at L'Oréal. | | | | | | | A "laissez-faire" Government approach to flu, including the cancellation of a public awareness campaign, contributed to an increase in deaths, according to a scientific paper authored by the former chief medical officer. | | | | | | | GMG Radio closed its Manchester-based local TV station Channel M yesterday (16 April), blaming the Government's plans for local TV for failing to provide a structure that would have enabled it to provide a "commercially viable" service. | | | | | | | Doctors' claims that brands like McDonald's and Coca-Cola should be banned from sponsoring the Olympics are "unfair" and represent "a serious abdication of their responsibility", according to the voice of British advertisers, ISBA. | | | | | | | The Independent is to raise its cover price by 20p to £1.20 next Monday, blaming the pressures of increasing costs for transportation, production and newsprint. | | | | | | | Media companies must tailor the way they deliver digital content to take into account four distinctive personality types online, according to a new study by IBM. | | | | Campaign School Reports 2012: Agency league tables and analysis
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| Opinion | | | | | | As Locog prepares to mark the '100 days to go' London 2012 Olympics milestone, sponsor brands are starting to feel harsh scrutiny by media and protest groups alike. So why have brands like McDonald's been so shy of marketing the real value their invo... | | | | | | | Jerry Clode, a consultant at brand specialist Added Value, considers the impact of a second generation of only children in China for brands looking to expand in the region. | | | | Intelligence | | | | | | Half of businesses feel their social media skills are either below their industry average or very poor, write Ines Nadal and Tara Beard-Knowland, Ipsos ASI. | | | | | | | Are advertisers better-placed to regulate newspapers? The chairman of the select committee on media affairs' latest big idea is rooted in a somewhat imperfect understanding of the story of the decline and fall of News of the World last July, says Ala... | | | | | | Latest jobs | | | | | | | |
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