| | | | How the BHF scored with Twitter and Vinnie Jones to make CPR video a social success | | Charlotte Henry | | 05 April 2012, 11:10AM |  The British Heart Foundation ad starring former Wimbledon hardman footballer and Lock Stock actor, Vinnie Jones, scored a huge social success after premiering on Twitter and generating five organic trends.
The BHF took the unusual, but increasingly popular step, to debut its ad socially and used Twitter to drive viewers with a series of Promoted Tweets.
| | | | Back to the Future or how the power of social media can revive memories | | Neil Kleiner | | 05 April 2012, 10:33AM |  When I was younger, fuelled by Quantum Leap and Back To The Future, I desperately wanted to be a time-traveller. Now, in a way we are making this a possibility.
I subscribe to a web service called TimeHop that emails me every day with my social status from exactly a year ago (A year ago today it reminded me that I was out with friends and eating delicious mexican food) Another service called Memolane literally turns your entire social history into a scrapbook.
| | | | | | | | | | Why doesn't anyone hack The Times paywall? | | Nick Denys | | 05 April 2012, 7:03AM |  Copyright violations are the bane of entertainment executives lives. If you stop and listen you might just be able to hear the anguished screams of entertainment corporations, floating through the sky from Hollywood. Conversely, in the UK news industry such copyright infringements are unheard of. Why is this?*
| | | | Social Media rants against Samantha Brick - but who is worth listening to? | | Tom McCann | | 04 April 2012, 11:48AM |  This past 24 hours have seen the latest Twitter storm come hurtling through the social media atmosphere, sweeping up thousands before it in a big stinky cloud of outrage and bile. Not for the first time, the catalyst for the disgust was the Daily Mail, this time an article by Samantha Brick about “the downsides to looking pretty”. Whether or not they are cynically doing this stuff on purpose (1.5 million hits on one article is pretty impressive) is open for debate, but yet again they prove the sheer monumental snowball that can be created on social media if you do enough to sufficiently create the avalanche.
| | | | Have you got the shareability factor? | | Chris Buckley | | 04 April 2012, 11:25AM |  There was a time when reaching your target market with a clear message was enough to sell products. Now brands need to create campaigns that have network appeal. This means creating ideas that can be shared in multiple iterations to fit within the audience’s ever changing world. But where do these ideas come from, how do you plan them and who should be creating them? Is there a formula for creating campaigns with network appeal?
| | | | | | | Cadbury reveals impressive results with Twitter for relaunch of Wispa Gold | | @gordonmacmillan | | 04 April 2012, 8:36AM |  Cadbury and Twitter have put out some interesting numbers on the relaunch of Cadbury’s Wispa Gold chocolate bar, which used Twitter and its Promoted Trend product to increase positive mentions by 1,800% and drive a 25% engagement rate for the “Retweet for Sweets” promotion.
| | | | | | Latest jobs | | | Digital Marketing Manager | | Recruiter Lord Search & Selection | | Salary £50000 - £55000 per annum + Bonus + Car Allowance & Benefits | | Location London | | | | |  | | |
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