marketing your business online: The Wall > Social TV: The current state of play

Tuesday 10 April 2012

The Wall > Social TV: The current state of play

Social TV: The current state of play

Gemma Went

10 April 2012, 2:28PM

As one of the biggest behaviour changes we’re seeing since the box was invented, Social TV genuinely interests me. Gone are the days when families would huddle around their TV to share their favourite programs. Okay that’s a bit of an exaggeration, those days aren’t gone altogether, however there’s a much bigger huddle in the room when you add in the various people we share that experience with through our smartphones, tablets and laptops. The family is no longer focussed entirely on each other, in fact there could be a number of conversations going on at the same time. When it comes to the television itself, there is a trend of people choosing to watch shows on demand through their computers and tablets instead of having a television in the room at all.

Bad online reviews are good for business

Richard Anson

10 April 2012, 11:43AM

Consumers spend four times as long on a retailers' site when they interact with bad reviews, they trust the reviews much more, and convert to sales nearly 70% more often.

Fortune favours the brand with Facebook fans [infographic]

Susan Billinge

10 April 2012, 10:59AM

America’s fastest growing companies are more likely to have corporate blogs than those listed on the Fortune 500.

Just 144 Fortune 500 companies have a public-facing corporate blog, with 35% of these coming from the top 100.

Facebook faces huge backlash against $1bn deal to buy Instagram

@gordonmacmillan

09 April 2012, 6:33PM

UPDATE - Facebook is suffering something of a backlash in the wake of its $1bn acquisition of photo app Instagram yesterday afternoon in the US, which makes the company more valuable than the New York Times.

Will Self on Twitter: a waste of time and talent

@gordonmacmillan

08 April 2012, 4:32PM

Writer Will Self has been talking to the Sunday Times about his new TV drama, ‘The Minor Character’, which airs on Sky Arts on Thursday, and also took the time to explain why he doesn’t do Twitter.

Yankees and Red Sox lead Major League Baseball in social media [infographic]

@gordonmacmillan

05 April 2012, 2:07PM

With the Major League Baseball season starting tonight with a match-up between the St Louis Cardinals and the newly named Miami Marlins, who celebrate moving to a new stadium, here’s a timely infographic here from social media agency Banyan Branch looking at social media and baseball.

How the BHF scored with Twitter and Vinnie Jones to make CPR video a social success

Charlotte Henry

05 April 2012, 11:10AM

The British Heart Foundation ad starring former Wimbledon hardman footballer and Lock Stock actor, Vinnie Jones, scored a huge social success after premiering on Twitter and generating five organic trends.

The BHF took the unusual, but increasingly popular step, to debut its ad socially and used Twitter to drive viewers with a series of Promoted Tweets.

Back to the Future or how the power of social media can revive memories

Neil Kleiner

05 April 2012, 10:33AM

When I was younger, fuelled by Quantum Leap and Back To The Future, I desperately wanted to be a time-traveller. Now, in a way we are making this a possibility.

I subscribe to a web service called TimeHop that emails me every day with my social status from exactly a year ago (A year ago today it reminded me that I was out with friends and eating delicious mexican food) Another service called Memolane literally turns your entire social history into a scrapbook.

England's top female football players take to Twitter to boost Super League

Polly Becker

05 April 2012, 9:28AM

The Guardian has a report on how some of England’s top female footballer players are attempting to use Twitter to raise the profile of the game.

The players, who include Arsenal’s Stephanie Houghton (@stephhoughton2) and Liverpool’s Aroon Clansey (@AroonClansey), are displaying their Twitter names on the shirt sleeves of their kit ahead of the the second Women’s Super League season, which kicks off on Sunday.

Obama team adds Pinterest to social media campaign

@gordonmacmillan

05 April 2012, 8:31AM

I’m liking what the Obama team are doing on Pinterest. The official Barack Obama Pinterest page was set up last week and has been, as you might expect been going great guns since.