Monday 23 April 2012

Media AM - ZenithOptimedia launches new positioning, Perform signs MediaCom deal, Eric Newnham, Outdoor Plus, Google, Specsavers

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Media AM Bulletin
 
 
 
*   Latest News
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Steve King: global chief executive officer of ZenithOptimedia
ZenithOptimedia launches Live ROI positioning
Nick Batten, 23 April 2012

ZenithOptimedia, the global media agency network, has launched a new global strategic...

  
Perform Group: signs exclusive TV deal with MediaCom
Perform signs three-month excusive deal with MediaCom
John Reynolds, 23 April 2012

Perform, the digital sports right company, has signed an exclusive deal with...

  
Eric Newnham: becomes chairman of Blis Media
Eric Newnham invests in Blis Media
Nick Batten, 23 April 2012

Former Kinetic chief executive Eric Newnham has taken a stake in Blis...

  
Outdoor Plus: The City of London Gateway hosts work by Jason Hawkes
City of London Gateway site goes live
Nick Batten, 23 April 2012

Paramount Pictures and Mont Blanc have become the first advertisers on Outdoor...

  
Google improves reporting for video campaigns in AdWords
Google improves reporting for video campaigns in AdWords
Daniel Farey-Jones, 23 April 2012

Google is improving its video ad campaign reporting with the launch of...

  
MG OMD beats MEC to £39m Specsavers account
MG OMD beats MEC to £39m Specsavers account
Maisie McCabe, 20 April 2012

Specsavers has appointed Manning Gottlieb OMD to its £39 million national and...

  
*   Also in the News
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Free glossy monthly prepares for launch
Nick Batten, 18 April 2012
ITV boost brands with Shazam deal
Maisie McCabe, 19 April 2012
Former Mindshare exec launches Getlunched network
Arif Durrani, 16 April 2012
Walker Media set to pick up Sony Entertainment Television
Maisie McCabe, 17 April 2012
Pepsi consolidates UK media into OMD
Maisie McCabe, 19 April 2012
Aimee McKay lands sales director role at BlowUp Media
Nick Batten, 18 April 2012
Tunicliffe appointed to head growth at GroupM
Mark Banham, 16 April 2012
Interpublic outdoor specialist IPM rebrands to Rapport
Maisie McCabe, 16 April 2012
LoveFilm founder launches digital outdoor network for businesses
Nick Batten, 18 April 2012
The Voice outsings Britain's Got Talent
Maisie McCabe, 16 April 2012
 
 
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I conducted a piece of brand research a couple of years ago, which dared to...

Not even Icarus would be foolish enough to launch a Sunday tabloid from scratch
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Who the hell would launch a Sunday national tabloid newspaper from scratch in a market...

Digital Switchover: One million quiet TVs are about to make a lot of noise
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The digital switchover in London is happening in two stages between now and the 18th...

 
 
Jobs of the Week

Digital Media Sales Manager, Relocate Magazine

Package £25k - 40K+ OTE depending on experience, South East, Near Tunbridge Wells, Kent

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£45000 - £50000 per annum + benefits, London

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£26,000 - £30,000 (dep on exp), London

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