| Latest news | | |  | | | | | | ZenithOptimedia, the global media agency network, has launched a new global strategic positioning dubbed 'Live ROI'. | | | |  | | | | | | Nestle has agreed to buy Pfizer's baby food division for $11.85bn, increasing its hold on the Chinese market and boosting its dominance over French rival Danone. | | | |  | | | | | | Muller Dairy has appointed Michael Inpong as its marketing director to lead the brand's £30m marketing programme across its yoghurt portfolio, effective 30 April. | | | |  | | | | | | Specsavers has appointed Manning Gottlieb OMD to its £39 million national and regional media planning and buying account after a final shootout against incumbent MEC. | | | |  | | | | | | Perform, the digital sports right company, has signed an exclusive deal with MediaCom that will mean the agency's clients get exclusive advertising next to its on-demand streaming of sports content on LG's smart TVs. | | | |  | | | | | | Google is improving its video ad campaign reporting with the launch of AdWords for video for all advertisers. | | | |  | | | | | | Ocean Outdoor constructed a series of special build outdoor ads to promote Disney's 'Avengers Assemble' film launch. Here's how the boards were put together. | | | |  | | | | | | Dutch beer brand Grolsch is this weekend premiering the first in a series of feature films produced by its new Grolsch Film Works platform, as part of its strategy to align the brand with the "creativity, innovation and great ideas" of independent fi... | | | | | | | Opinion | | |  | | | | | | Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should not underestimate its potential, writes Christopher Smith, managing director, Isobar Mobile. | | | |  | | | | | | Consumer expectations that companies should behave in a human way are growing. So brands would do well to admit their shortcomings and embrace honesty, writes Nicola Clark. | | | | | | | Intelligence | | |  | | | | | | Seventy three percent of smartphone users and 90% of iPhone users use their devices to access the internet, writes Stuart Knapman, senior director, Essential Research. | | | |  | | | | | | Forty four percent of 11-19 year olds claim sport is a big part of their social life, according to the latest insight from Kantar Media's Youth TGI survey. | | | | | | | | | Latest jobs | | | | | | |  | | | |
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