| | | | Social Snapshot: UK retail and social media: (Part 4: Booksellers, Card Shops, Jewellers and Opticians) | | Jonny Rosemont | | 25 April 2012, 2:46PM |  Before our analysis of social media performance moves on to examine fresh territory, we thought it'd be prudent to round off our look at UK high street retailers' use of social media by putting not one, but four, retail sectors under the DBD Media knife: card shops, jewellers, booksellers and opticians. This broad range gives an overarching indication of how successfully - and seriously - the space is being used by the retail sector.
| | | | | | | What your Klout score really means and why it doesn't matter | | @gordonmacmillan | | 25 April 2012, 8:35AM |  Good piece on Wired delving into Klout. The more I read about it the more convinced I am that it is really not much more than a game that people try hard to work while others neither care nor want to play.
| | | | Socialcam - Instagram for video, the next big thing? | | Charlotte Henry | | 24 April 2012, 11:41AM |  Socialcam is a free iOS app that allows users to take video, put filters on it, and store the result in the cloud. As the name suggests, there is a significant social element to the service. Users can browse, watch and share their friends’ videos, as well as connect the app with various other social networks like Twiter, Facebook and Posterous, and tag friends in videos. The cloud storage is a brilliant idea, as it stops large videos eating up phone memory, that can be used for more important things like Draw Something and Angry Birds.
| | | | Gatwick shows the way with Twitter customer service support [infographic] | | Polly Becker | | 24 April 2012, 10:58AM |  Twitter should be a perfect platform for airports where timely information is crucial to passengers. Sadly that’s not always the case.
Gatwick Airport has released some stats about its use of Twitter on the back of it being given a blue Twitter tick and being included in the Enhanced Profile Page roll out.
| | | | | | | Can you Gamify publishing? iVillage seems to think so | | @gordonmacmillan | | 24 April 2012, 8:17AM |  You can’t attend a digital conference without someone talking about gamification (a horrible word) and what it can do for brands, but can online content publishers use it as well?
Ad Week has a piece about how iVillage thinks you can when it comes to women. It is launching the iVillage Rewards program today where like Foursquare visitors to the site earn badges for performing tasks.
| | | | Google was forced into the negative SEO nightmare | | Andrew Girdwood | | 23 April 2012, 12:46PM |  The SEO community has been in a bit of a buzz over the last few weeks. Google, dominant in so many territories, has begun to email tens of thousands of site owners with warnings.
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