Wednesday, 18 April 2012

Digital AM - Facebook, Air NZ, user data, Olympic sponsors, Yahoo

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Digital AM
Latest news
'Agencies are critical', says Facebook's marketing chief
'Agencies are critical', says Facebook's marketing chief
by Arif Durrani
18 April 2012, 12:01PM
Media and creative agencies have a "critical" role to play in Facebook's future marketing plans, according to global marketing leader Carolyn Everson.
Air New Zealand gives consumers cashback for social media plugs
Air New Zealand gives consumers cashback for social media plugs
by Loulla-Mae Eleftheriou-Smith
18 April 2012, 09:12AM
Air New Zealand is giving UK consumers the opportunity to earn £50 cashback for every Twitter, Facebook, email or blog recommendation that turns into a premium economy booking.
Third of top 50 websites automatically share user data with third parties
Third of top 50 websites automatically share user data with third parties
by Daniel Farey-Jones
18 April 2012, 12:03PM
The privacy policies of more than a third of the top 50 websites disclose that the website owner automatically shares user data with third parties for commercial purposes, according to research by an online privacy solutions company.
Which Olympic sponsor ads are most shared?
Which Olympic sponsor ads are most shared?
by Ben Hall
18 April 2012, 09:30AM
With 100 days to go before the start of the London 2012 Olympic Games, an Adidas film featuring David Beckham is so far the most shared Olympic ad from an official sponsor.
Yahoo revenues improve but Europe struggles
Yahoo revenues improve but Europe struggles
by Daniel Farey-Jones
18 April 2012, 09:21AM
Yahoo has unveiled a slight increase in revenues for the first quarter of 2012 to $1.22bn (£767m), but its EMEA division went into reverse.
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Also in the news
The scent of MacBook: artists create Apple fragrance
by Matthew Chapman, 17 April 2012, 10:07AM
IBM study identifies four distinct personalities in digital space
by Emma Powell, 17 April 2012, 08:51AM
Toyota launches YouTube car configurator
by Emma Powell, 17 April 2012, 12:05PM
TMW boosts digital offer with Buat-Ménard hire
by Loulla-Mae Eleftheriou-Smith, 17 April 2012, 11:11AM
Keith Chegwin joins The Collective campaign
by Loulla-Mae Eleftheriou-Smith, 17 April 2012, 11:20AM
From the blogs
Tim Berners-Lee on why we should all demand our data back from Google and Facebook
@gordonmacmillan
18 April 2012, 10:47AM
Humans and Big Data in the modern world
suemaclure
18 April 2012, 10:27AM
Domino's Pizza: How it Delivers on social media
Maeve OSullivan
18 April 2012, 9:58AM
Street smart packaging
Greg Taylor
18 April 2012, 9:18AM
The Age of Big Data
Louise Brice
18 April 2012, 9:08AM
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1 comment:

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