Wednesday 18 April 2012

Marketing Daily - LOCOG chief executive Paul Deighton talks to Marketing; plus Tesco, Olympics, Dame Kelly Holmes, and Audi

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Breaking news from Marketing
 
Breaking news from Marketing April 2012
 
Latest News
 
London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'
Noelle McElhatton,
18 April 2012
 

With 100 days to go until the London 2012 Olympics, Locog chief...

London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'
 
 
'We have to build better brands and we need a different conversation', admits Tesco chief
Matthew Chapman,
18 April 2012
 

Tesco chief executive Philip Clarke has outlined what he wants to change...

Tesco: Everyday Value range underlines a renewed emphasis on marketing
 
 
Tesco reacts to profits drop with £1bn investment
Matthew Chapman,
18 April 2012
 

Philip Clarke, Tesco's chief executive, is investing £1bn during the next year...

Philip Clarke: chief executive, Tesco
 
 
Kelly Holmes calls brand sponsorship "critical" to athletics
John Reynolds,
18 April 2012
 

Dame Kelly Holmes has joined the debate around fast-food and drinks' companies'...

Dame Kelly Holmes: spoke of the importance of Olympic sponsorships to athletes
 
 
VIDEO: Can the public name the brands sponsoring the Olympics?
Georgina Brazier,
18 April 2012
 

As the 100 day countdown to the 2012 London Olympics begins, Marketing...

Marketing: asks 'who is sponsoring London 2012?'
 
 
London 2012 slogan 'Inspire a generation' to appear on Olympic merchandise
John Reynolds,
18 April 2012
 

The slogan for the London 2012 Olympics has been unveiled as "Inspire...

Olympic stadium: venue for the London 2012 Games opening ceremony on 27 July
 
 
Which Olympic sponsor ads are most shared?
Ben Hall,
18 April 2012
 

With 100 days to go before the start of the London 2012...

Adidas ad most shared of Olympic sponsors despite hat-trick challenge from BMW
 
 
Audi presents brand manifesto in global campaign
Alex Brownsell,
18 April 2012
 

Audi has launched a global TV and cinema ad outlining its brand...

Audi: ad campaign highlights car maker's pioneering technology
 
 
 
Also in the News
 
Sector Insight: Cereal, energy and snack bars
Jane Bainbridge,
18 April 2012
 
P&G launches London 2012 Olympics campaign
Emma Powell,
18 April 2012
 
Air New Zealand gives consumers cashback for social media plugs
Loulla-Mae Eleftheriou-Smith,
18 April 2012
 
 
 
Blogs
 
 
Is Tesco making another expensive mistake?
Chris Barraclough
 

Brand Republic reports “Tesco is to overhaul its Clubcard scheme with the launch of a ‘Love loyals’ programme designed to...

 
 
VIDEO: Tesco trialling augmented reality app
rachel barnes
 

Tesco revealed this week, in a video blog from chief information officer Mike McNamara, that...

 
 
Let us celebrate the ‘pizza dog’
John Reynolds
 

Dubbed the 'pizza dog' and coming towards you at 270 calories a slice, Pizza Hut's...

 
 
Collaborations, can they help in an uncertain economy?
Ian Irving
 

Brand and artist collaboration has fast become an effective way to surprise and attract new...

 
 
TV is dead. Long live TV.
Mark Tomkins, TDA
 

We all know people fiddle with their smart phones whilst watching TV. Indeed, new social...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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