Latest news | | | | | | Holler, the digital agency, is featuring Keith Chegwin in its first campaign for The Collective, the gourmet probiotic yogurt brand. | | | | | | | An artistic collaborative group has created the scent of Apple's MacBook Pro to recreate the aroma of an Apple product being opened for the first time. | | | | | | | TMW, the digital and direct agency, has appointed its first technical director, Guillaume Buat-Ménard, to drive the agency's digital output. | | | | | | | Media companies must tailor the way they deliver digital content to take into account four distinctive personality types online, according to a new study by IBM. | | | | | | | Toyota has launched a YouTube-based car configurator, created by Saatchi & Saatchi LA, in a bid to promote its Prius C model to young US consumers who are turned off by standard drop-down, menu-heavy interfaces. | | | | Promotion: 86,000 businesses can't be wrong? | 
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