Tuesday, 17 April 2012

Digital AM - Keith Chegwin, Apple, TMW, IBM, Toyota

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Keith Chegwin joins The Collective campaign
Keith Chegwin joins The Collective campaign
by Loulla-Mae Eleftheriou-Smith
17 April 2012, 11:20AM
Holler, the digital agency, is featuring Keith Chegwin in its first campaign for The Collective, the gourmet probiotic yogurt brand.
The scent of MacBook: artists create Apple fragrance
The scent of MacBook: artists create Apple fragrance
by Matthew Chapman
17 April 2012, 10:07AM
An artistic collaborative group has created the scent of Apple's MacBook Pro to recreate the aroma of an Apple product being opened for the first time.
TMW boosts digital offer with Buat-Ménard hire
TMW boosts digital offer with Buat-Ménard hire
by Loulla-Mae Eleftheriou-Smith
17 April 2012, 11:11AM
TMW, the digital and direct agency, has appointed its first technical director, Guillaume Buat-Ménard, to drive the agency's digital output.
IBM study identifies four distinct personalities in digital space
IBM study identifies four distinct personalities in digital space
by Emma Powell
17 April 2012, 08:51AM
Media companies must tailor the way they deliver digital content to take into account four distinctive personality types online, according to a new study by IBM.
Toyota launches YouTube car configurator
Toyota launches YouTube car configurator
by Emma Powell
17 April 2012, 12:05PM
Toyota has launched a YouTube-based car configurator, created by Saatchi & Saatchi LA, in a bid to promote its Prius C model to young US consumers who are turned off by standard drop-down, menu-heavy interfaces.
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Also in the news
VivaKi promotes Bertozzi to executive EMEA role
by Emma Powell, 16 April 2012, 11:58AM
BETC London wins global project for Samsung Smart TV
by Daniel Farey-Jones, 16 April 2012, 02:32PM
Peugeot targets younger drivers with YouTube push
by Alex Brownsell, 16 April 2012, 09:00AM
Former Mindshare exec launches Getlunched network
by Arif Durrani, 16 April 2012, 11:30AM
Autoglass launches TV campaign pushing online booking
by Matthew Chapman, 16 April 2012, 11:20AM
From the blogs
VIDEO: Tesco trialling augmented reality app
rachel barnes
17 April 2012, 9:58AM
A chilly draft
Greg Taylor
17 April 2012, 8:34AM
Google Drive set to kill Dropbox with desktop folders and 5GB free storage
Polly Becker
17 April 2012, 7:38AM
The Mad Men syndrome: the real digital innovators
James Walters
17 April 2012, 7:31AM
WHY WE'RE CONFUSED ABOUT MEDIA
Dave Trott
17 April 2012, 7:19AM
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