Monday 23 April 2012

The Wall > Google was forced into the negative SEO nightmare

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Google was forced into the negative SEO nightmare
Andrew Girdwood
23 April 2012, 12:46PM

The SEO community has been in a bit of a buzz over the last few weeks. Google, dominant in so many territories, has begun to email tens of thousands of site owners with warnings.

Why have we seen a rise in brands adopting social communities?
Bruno Teuber
23 April 2012, 11:25AM

Fundamentally, social communities are nothing new. At a very basic level they have existed for hundreds, if not thousands of years, as they tap into the very basic human need for contact with other people.

In the 21st century, all politics is social - liberals more likely to unfriend [infographic]
Charlotte Henry
23 April 2012, 10:48AM

Conservative leader David Cameron next to his coalition partner Nick Clegg - Food for thought: liberals more likely to unfriend someone in social media than conversatives.More and more politics is being conducted online. This is particularly true in the US, where politicos have to communicate over greater distances and have the small matter of a Presidential election. A fascinating infographic here that shows our political leanings dictate how we share political content via social networks.

Google doodle celebrates ZX Spectrum and St George's Day
@gordonmacmillan
23 April 2012, 8:27AM

Google is celebrating St George’s Day and the 30th anniversary of the release of Clive Sinclair’s ZX Spectrum home computer with its latest Google Doodle.

The ZX Sptrum was the small black British-produced computer with rubber keys that sold in its millions back when had the UK had a computer industry.The Google doodle features St George on a horse, taking on a dragon, and is based on the kind of 8-bit style graphics, which would have been familiar to a generation of kids and their parents in the 1980s.

The Revolution Awards 2012 - winners in full
Polly Becker
23 April 2012, 7:25AM

Heineken, Xbox, TBG Digital and Adam & Eve triumphed at the Revolution Awards 2012, held on 20 April at the Grosvenor House Hotel on London’s Park Lane.

AKQA's Star Player app for Heineken scooped the Revolution Award for Innovation, the event's most prestigious accolade. The app focused on the competitive banter of football fans by creating a live and social TV game experience.

Are Corporate Blogs Really Dying?!
Mel Carson
20 April 2012, 10:55PM

If you're an information junkie, you probably sign up to a load of newsletters (as well as Twitter handles) to keep up with what's going on in the industry. I sign up to a lot, but I don't always read them (preferring Twitter), especially if nothing major catches my eye.

How social media is taking over the news industry [infogrpahic]
Polly Becker
20 April 2012, 12:36PM

The Hudson River US Airwars Crash - one example of How social media is taking over the news industry [infogrpahic]More than 50% of us have now learned about a major breaking news story via social media. The death of Osama bin Laden being a case in point. That day Twitter hit a new record for tweets as it had its CNN moment.

Other big stories to have broken socially was the start of the Arab Spring in Egypt, the Hudson River plane crash and Whitney Huston’s death.

But as this infographic points out there are pitfalls as well as pluses here. How often have you read inaccurate reports? Another case in point being that of Colonel Gaddafi. At one point he was both a live and dead as rumours flew around the social web.

The Social Brands 100 shortlist for 2012 is revealed
@gordonmacmillan
20 April 2012, 9:16AM

The Social Brands 100 shortlist for 2012 is revealed Starbucks, BBC, Ford, Red Bull, KLM, Virgin Atlantic, PayPal, Dell, Xbox, Muddy Boots Foods, ARKive, Help for Heroes, Frugi, and Fifteen Cornwall The short-list for this year’s Social Brands 100 has been announced and includes a roll call of top global brands including Starbucks, BBC, Ford, Red Bull, KLM, Virgin Atlantic, PayPal, Dell, and Xbox.

Digital ad revenues fall at the New York Times as subscriber numbers rise
@gordonmacmillan
20 April 2012, 8:44AM

A reminder from the New York Times for those who are banking their future on online advertising: revenues can go down as well as up. The media group reported digital ad revenue declined 10.3% across the company and slipped 2.3% at the division housing The New York Times and the Boston Globe.

The rise of the video ad [infographic]
James Walters
19 April 2012, 2:46PM

The rise of the video ad format - infographicA cool infographic here on the next generation of ad – the video ad – from display marketing specialists, Adform.

It features some interesting stats on which devices are winning the competition for hosting video ads, where they crop up around the world and how technology has improved to host them.

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